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Meet Antwon Davis of 4THPARK in South Atlanta

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Today we’d like to introduce you to Antwon Davis.

Antwon, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I grew up in a single-parent home and like so many youths, I was given that speech at an early age. This was rooted in the hope that I would someday find that dream job and make a lot of money. Like many people, most of my family has struggled financially. So obviously, it was instilled in me to go to school, go to college and eventually score that dream job. Every month had it’s the same song, “Bills bills bills”. We all know that song. And our parents do all they can to prepare us for it. They’re solution… “Education and a job”. It seems like a great aspiration, counting the simple fact that money has always been the biggest limiting factor in most of our lives. We figure if we go to school, get a degree or two, get a good paying job, then we’re all set. Start the soundtrack!

And guess what I did? I followed that advice. Most of us do. I mean, what else can you do when you’re 15 years old. At that age, all you want to do is have fun. You leave all that serious stuff to the adults. As long as you follow their advice and stay in school, things should work out. Shouldn’t they? So, I listened and followed the soundtrack. I went to school, I made good grades, I graduated with honors and I was the first child out of my family and the first grandson out of both sides of my extended family to go to college and graduate. Now, I know you’re probably thinking I should be on my merry way to getting the dream job to make the big bucks.

Not so fast. lol! My story didn’t play out as perfectly as you think. Something happened while in high school, and especially in college, that dramatically shifted my life trajectory onto a different course. I was exposed to what I would like to call… possibility. Now, before you leave this blog post and label me as some philosophical jerk who listens to Tony Robbins all day, I want you to hear me out. All of this will make sense when you reach the bottom of the page.

Like I said, I was exposed to possibility. What I discovered was that most people have little-to-no clue as to what they’re doing, where they’re going, how they got to where they are and why. It seems that for most people, we easily follow a way of life without inquiring much about it. We’re told from childhood what we should like, what we should desire, how we should live, what we should do, what we should watch, where we should go, etc. Some of this is helpful, but a lot of it keeps us from thinking for ourselves. And without even thinking, we follow suit. For the most part, we expect life to figure itself out. The sad part is that this happens a lot to college graduates. We spend most of our years as students, resting on the advice we got as children. We expect life to figure itself out. Once we graduate, the job opportunities should follow. But as studies are showing, this isn’t the case for 70% of graduates. Once we step outside of our role as students that we’ve been so accustomed to since pre-school, we’re hit with a reality that’s harder than we imagined. Adulthood.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
My first 4 years were pretty amazing. My struggles during that time included the following:
1. Being overwhelmed with too many projects.
2. Having too much work from clients.
3. Finding quality talent to hire.

My second 4 years have been rather interesting. My struggles during that time included the following:
1. My industry being over-saturated and commoditized with lower-skilled designers and creatives.
2. Finding quality clients.
3. Trying to scale.

Alright – so let’s talk business. Tell us about 4THPARK – what should we know?
4THPARK is a possibility company that focuses on helping our clients go further, faster. We position our clients to win in the marketplace by helping them solve business problems related to business, branding, marketing, design and technology.

We specialize in business development, brand development, digital marketing, web development and systems integration.

We are known for building beautiful brands, websites and marketing campaigns. We are most proud of our reputation and commitment to delivering excellence.

Here are 5 things that set us apart from others:
1. Our Faith: As Christians, we have a value system and understanding of customer service, customer experience and customer engagement that is derived from our faith in Christ. This is highly valuable to several industries looking to become more socially connected and socially conscious.

2. Our Race: There aren’t as many agencies that exist in the US that are minority owned and ran. This gives us the advantage in offering a fresh perspective on diversity and inclusion as the US becomes “Brown America”. This makes us valuable to every industry seeking to understand and target other ethnic groups.

3. Our Age: We’re young and deeply involved with technology. We offer a relevant perspective on culture and insight on how to communicate effectively with today’s connected, diverse, and smart consumer.

4. Our Swag: One of our aspirations is to be the world’s coolest agency to work for and work with. We’re a different kind of agency. We are a cosmopolitan agency. We represent a sophisticated, urbane, city and worldly culture. We see our clients as friends, not just transactions. We work with brands we like. We focus more on HOW we work (our process) rather than merely what we work on (our services).

5. Our Work: And did I forget to mention that we’re just plain good at designing and creating beautiful things? lol. We make brands and stories look and sound better. We champion creative thinking and smart design. And we think this will carry us as we compete with some of the world’s best designers and agencies. We make things beautiful because they should be and we solve problems for our clients because they deserve it.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
One of my first mentors, Vincent Hunt, provided me with a lot of exposure to entrepreneurship and design as a young entrepreneur. My first time using Adobe Creative Suite software was during a session with him where he showed me how to trace and convert a photo of the rapper, Ludacris, into a vector image. After that session, I was hooked. I haven’t looked back ever since.

I’ve had other mentors and associates that I have sought counsel from over the years for my business, including Domonic Purviance, Kevin Johnson, Shaun King, Harriette Burrell, Terence Lester and many others.

I’ve had teammates that have been amazing at what they do, including Justin Barber (Brand Identity Designer), Brooks Hungate (Print Designer), Enrique Morgan (UI/UX Designer), Yvette Broughton (Content Strategist), Shanice Graham (Marketing Strategist), Takia Lamb (Administrative Strategist), Rocky Major (Account Strategist), Jeremiah Custard (Brand Identity Designer) and Grayson Smith (Graphic Designer).

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Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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