Today we’d like to introduce you to Arik Sparano.
Hi Arik, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
A Journey Through the Lens: My Photography Business Story
It all began on a breezy Saturday evening at our annual family reunion. Laughter echoed through the park as family members caught up and shared memories over delicious potluck dishes. It was there, amidst the warmth of familiar faces, that I ran into my cousin Emma, who was always the adventurous spirit in our family. As we chatted, she mentioned her passion for photography, describing how empowering it felt to capture fleeting moments and emotions through the lens. Her enthusiasm was infectious, and as she shared tips about angles, lighting, and composition, a spark ignited within me.
That night, I couldn’t shake the feeling of excitement. When I returned home, I started scouring the internet for information on cameras and photography basics. A few days later, I made the leap and purchased my very first DSLR camera. As I held it in my hands, I felt a rush of inspiration. I ventured out into my neighborhood, capturing the simple beauty of everyday life—sunsets, flowers, and candid shots of friends and family. Each click of the shutter brought me joy, but I quickly realized that I wanted to dive deeper into this world and improve my skills.
Determined to take my passion seriously, I enrolled in Gwinnett Technical College in 2015. It was there that I discovered the fundamentals of photography. I immersed myself in classes about lighting, composition, and digital editing, learning from experienced instructors who shared their knowledge and love for the craft. Each lesson was like opening a new door, revealing techniques I had never considered before. While exploring various styles, I found that portrait photography resonated with me the most. There was something incredibly rewarding about capturing the essence of a person, telling their story through a single frame. Working in the studio, experimenting with different lighting setups, and getting to know my subjects felt like home.
After two enriching years of study, I graduated with an associate’s degree in applied sciences in photography. Armed with new skills and a diploma in hand, I launched my photography business. It felt surreal to finally realize a dream that had blossomed from a casual conversation at a family reunion. Over the past eight years, I have had the privilege of working with diverse clients, from families seeking to immortalize their moments together to individuals looking to celebrate milestones.
The journey has not been without its challenges, but the joy of capturing and creating memories keeps me motivated. Looking back, I am grateful for that spontaneous conversation with Emma—it ignited a passion that has changed my life forever. My photography business is not just about taking pictures; it’s about connecting with people and preserving the beauty of their unique stories. Through my lens, I continue to explore the world, one portrait at a time.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Navigating the Storm: Overcoming Obstacles in My Photography Business
After graduating with my degree in photography, I was filled with excitement and anticipation for the future. However, I quickly encountered a reality check that reminded me that passion alone doesn’t always guarantee success. The first few years of running my photography business were filled with challenges that tested my resolve and commitment.
One of the biggest hurdles I faced was mastering the business aspects of photography. While I was well-versed in the artistic side, I had little experience with budgeting, marketing, and client management. Understanding how to price my services competitively without undervaluing my work was a constant struggle. I spent countless hours researching how to effectively brand myself and attract clients, often feeling overwhelmed by the sheer volume of information.
On top of that, every photoshoot came with its own set of unpredictable challenges. Whether it was unexpected weather changes during an outdoor shoot or technical issues with equipment, I had to think on my feet and find solutions quickly. Learning to adapt in the moment was crucial, and there were times when I felt inadequate or stressed when things didn’t go as planned. Each hiccup taught me valuable lessons about preparation and resilience, but it was a steep learning curve.
Working with clients presented its own set of obstacles. While many clients were a joy to work with, I encountered a few who were less than easy. Some had high expectations that didn’t align with their budget, while others were hesitant to invest adequately in their sessions. Learning to communicate effectively and set clear boundaries became essential skills, and it took time to develop the confidence to stand my ground while still fostering positive relationships.
In a field as dynamic as photography, keeping up with technology was yet another challenge. With new equipment, software, and trends emerging every year, it felt like a race to stay current. I dedicated myself to continual learning, attending workshops and seminars to stay updated on the latest techniques and technologies. While this was invigorating, it was also demanding and sometimes left me feeling like I was chasing an ever-moving target.
The first two years of my business were indeed a struggle, filled with uncertainty and self-doubt. However, those early experiences shaped me into a more capable and resilient entrepreneur. I learned from each mistake and celebrated small victories that gradually built my confidence. Now, after several years, I feel I have a better handle on running my business.
Yet, I acknowledge that the journey is ongoing. Each day presents new problems to solve, whether it’s managing client expectations, refining my marketing strategy, or adapting to technological advances. What I’ve come to realize is that these obstacles are part of my growth as a photographer and business owner. Each challenge continues to sharpen my skills, deepen my understanding of the craft, and fuel my passion for capturing moments that matter.
Ultimately, it is the obstacles I’ve faced that have made my journey worthwhile, teaching me resilience, adaptability, and the importance of continuous learning. Every challenge I’ve overcome has brought me one step closer to finding my footing in the ever-evolving world of photography.
Can you tell our readers more about what you do and what you think sets you apart from others?
Crafting My Niche: Studio Portrait Photography
I aspire to be recognized for my expertise in studio portrait photography, particularly for models and actors. This specialty excites me because it offers endless possibilities with lighting setups and poses, allowing me to explore creativity while connecting with a diverse range of people.
What fills me with pride is my ability to quickly assess and set up lighting during a shoot. I remember the days when it took considerable time to achieve the perfect setup, but now I can recreate my lighting in just five minutes. This efficiency enables me to focus more on what truly matters: the experience I create for my clients.
What distinguishes me from others in the field is my keen understanding of lighting, which allows me to concentrate on building a rapport with clients in the studio. I strive to create a welcoming atmosphere, incorporating their favorite music and guiding them through poses. This personalized approach not only enhances their experience but also fosters a connection that makes them eager to return for future sessions. I look forward to continuing this journey and evolving my craft in the years to come.
We all have a different way of looking at and defining success. How do you define success?
I define success as a photographer by learning new things, will to learn from my mistakes, and eager to learn new aspects of photography work and collaborate with others.
Pricing:
- Standard Studio Package-1750$
- Portfolio Package- $2500
- Premium Extended Package- $3500
- Events- $500
- 25 image package real estate- $149
Contact Info:
- Website: https://www.enspirephotography.com
- Instagram: https://www.instagram.com/enspirephotography
- Facebook: https://www.facebook.com/enspirephoto
- LinkedIn: https://www.linkedin.com/in/enspirephotography/
- Youtube: http://www.youtube.com/@enspirephoto
- Other: https://tidycal.com/enspirephoto – booking page
