Today we’d like to introduce you to Ayoo Snoop.
Ayoo, can you briefly walk us through your story – how you started and how you got to where you are today.
My government name is Marcus Robinson but people call me Snoop. Ayoo Snoop is my alias. My journey starts with wanting to be a rapper, early on, I knew I enjoyed hip hop/rap but I also knew I never wanted to lie about what I spoke about. I had an older cousin who I kind of looked up to. I used to always want to go to the studio with him; however, the things he was doing. He knew I could never come. So from there, he gave me Fl Studio and since then I’ve been producing.
Fast forward 2015, I was introduced to Fresco, discovering there was people who enjoy the same things as I do, especially music. It enlightened me to more artists in the city. I start networking really hard, making it my goal to meet and work with every local artist I can come in contact with. I always knew artists didn’t like paying for beats even in the beginning so I tried a different approach, giving beats to artists in exchange, let me release the records. January 1, 2018, I released my first project with all local artists with production only from myself. I found a new lane. I didn’t need to wait for the artist to want my beats; I just made it mutually beneficial. From there, I just kept expanding my hand in the community spreading knowledge and wisdom of the information that was bestowed upon to me. That led me into artist management and marketing. My overall goal was always to see everyone win. That’s The Bigger Picture Cooperation. Seeing everyone win.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The easiest things are always difficult but where’s the fun in instant goal-reaching? It took years for me to be a good producer. It took time to build relationships, gaining people to see my vision. Producers dropping music was never a big thing up until now and it’s still left for the more established producers to do. I felt as if I reverse engineered being a producer. Doing everything Metro is doing now out the gate. Starting a production company, signing/managing artists/producers dropping music myself. All without recording any of my own vocals.
The Bigger Picture Cooperation – what should we know? What do you guys do best? What sets you apart from the competition?
The Bigger Picture Cooperation is a production company. We specialize in producing music (making beats, orchestrating records, writing), marketing, and management. I think what sets the company apart is me being the sole person who can do more than one thing. I try to treat my relationships with artists like partnerships. I want to help enlighten the artist in my community about the music industry, not just make records. I want them to know just as much as me when it comes to how records grow, understanding target audience marketing, or even the simplest thing as split sheets. A lot of my peers aren’t familiar and I want to stop the process of knowing when it’s too late.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Libra Miller owner of Fresco Men’s Boutique and founder of Augusta’s Culture Fest. She definitely is someone I have to salute when it comes to bring people together. Without her building the platform she did, I know I wouldn’t be here doing what I’m doing in the City.
DJ Marc B too. He’s a big inspiration to me and I don’t think he knows it. Watching someone, you went to school with blow up tremendously like he did was a big piece of motivation for me. DJ Spinz as well. I love knowing people from Augusta are responsible for a lot of musical things.
Contact Info:
- Website: https://songwhip.com/ayoo-snoop
- Email: thebiggerpicturecooperation@gmail.com
- Instagram: Instagram.com/ayoosnoop
- Twitter: Twitter.com/ayoosnoopy
Image Credit:
@nikola.stevens on IG
@1kmoments on IG
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