Today, we’d like to introduce you to Breanna Allen.
Breanna, we appreciate you taking the time to share your story with us today. Where does your story begin?
Hi Voyagers, I’m Breanna! I absolutely love wearing earrings that come in different shapes, sizes, and colors, especially tassel earrings. During the pandemic in 2021, my goal was to find a new hobby, and I thought about making tassel earrings. After making a few pairs, I thought to myself, “Why buy them in stores when I can make them my own?” and that’s when I thought about starting my own earring business. I came up with the name Bloom Boutique Handmade Jewelry because to bloom means to flourish.
I want women to feel confident and “bloom” when wearing my product. These earrings provide an extra boost to outfits, and I want women to stand out and flourish when wearing them. After coming up with the business name, I worked on my logo and marketing materials, created my social media pages, and started my hustle of simply marketing myself by wearing my product everywhere – from work to church to shopping in stores.
When I started to receive compliments from people, I knew I was off to a great start. I introduced the world to Bloom Boutique H.J. on November 6, 2022, my birthday. Bloom Boutique is truly my little blessing!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Getting to where I am today has not been an easy road. I moved to Atlanta last year, and I honestly didn’t know where to start my business.
I didn’t know anything about local pop-up markets or get a full grasp of really marketing myself besides wearing my earrings. It took a lot of prayer, patience, and research. Along this journey, I’ve learned that you just have to put yourself out there for people to see you and that’s all I’ve been doing to keep myself going.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Along with being a business owner, I work in the communications and marketing field. I enjoy helping my clients by providing the best strategies that focus on branding and visibility through social media, copywriting, etc. I like to think of creative strategies for my clients and use them for my business as well.
Do you have any advice for those looking to network or find a mentor?
Put yourself out there and talk! So far, my experiences participating at pop-up markets have been great because I have met other vendors and gotten to know them.
Before the markets end, I would exchange contact information and social media handles with the people I meet. A conversation can go a long way, and you never know what opportunities may come your way when you communicate with people.
Pricing:
- Solid tassel earrings: $15
- Tassel earrings with charms: $18
Contact Info:
- Instagram: @bloomboutique.hj and @approvedbybre
