Today we’d like to introduce you to Carrie Kerns.
Hi Carrie, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
When we opened the Atlanta store in 2011, I had traveled the US visiting bridal stores as a sales rep, and I had already been the manager of a large store. Being in and out of tons of stores, I knew that I wanted my store to be a stress-free zone, where my brides could come in, buy a stunning gown at a price that would blow them away, and leave with the gown same-day. No need to order, no need to worry if it would fit when it came in, no rush fees. We love hearing our brides say, “Wow! That was SO easy!” We agree, it should be!
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Has it been a smooth road?
Like any small business, there have definitely been challenges along the way. Even with years of experience in the bridal industry, opening and growing a store takes constant problem-solving. One of the biggest hurdles was building a business that didn’t follow the traditional bridal rules—finding the right balance between pricing, inventory, and creating an experience that truly puts the bride at ease. There were learning curves behind the scenes, but those challenges helped shape who we are today. Every obstacle reinforced our commitment to making dress shopping simple, joyful, and memorable for our brides.
As you know, we’re big fans of Carrie’s Bridal Collection . For our readers who might not be as familiar what can you tell them about the brand?
At Carrie’s Bridal Collection, our bridal experience is designed for brides who are ready to say YES.
We specialize in an intentional, Off the Rack experience-helping you find the one without the wait, the stress, or
the uncertainty. Our size-inclusive collection (sizes 00-32) features our own collection of exclusive gowns, designed in house, that you won’t find anywhere else in Georgia, priced from $799-$1,800. Most gowns are in stock and ready to be purchased and taken home the same day, making us the perfect fit for brides prepared to choose their gown. With a focused, bride-first approach and a limited-guest experience, every appointment is curated around you. With two Georgia locations in Atlanta and Macon, it’s easy to see why Carrie’s Bridal Collection is one of the most loved bridal boutiques in the state
We all have a different way of looking at and defining success. How do you define success?
At Carrie’s, we define success as more than just sales or numbers. Success means creating an environment where brides feel comfortable, confident, and truly taken care of from the moment they walk through our doors. It’s about making dress shopping feel exciting and easy, not intimidating or stressful. We measure success by the smiles, the happy tears, and the relief brides feel when they realize the process doesn’t have to be complicated. If a bride leaves feeling empowered, heard, and genuinely happy with her decision and remembers her experience at Carrie’s as a joyful part of her wedding journey then we know we’ve done our job right.
Pricing:
- We don’t go over $1800
Contact Info:
- Website: https://carriesbridalcollection.com/
- Instagram: carriesbridalcollection
- Facebook: carriesbridalcollection
- Yelp: carriesbridalcollection
