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Meet Chandra Winford of Winford Financial

Today we’d like to introduce you to Chandra Winford.

Hi Chandra, thanks for joining us today. We’d love for you to start by introducing yourself.
I always had a dream of being an entrepenuer. so, 20 years into my career, I got the opportunity to start a business to assist small business with recordkeeping, taxes and financial planning. Through my journey, I realized as an entreprenuer, you need to have multiple streams of income. so, I expanded by services as progressed in business to added insurance services and home loan services.

I help families to realize the dream of home ownership by education and providing practical steps to help them get prepared to become homeowners.

I started a non-profit called Scholars of Money Matters to teach financial literacy in the schools and community. I started because I did a couple of professional days in the school talking with student and there honesty about the financial struggles happening in their homes touched me and I started the non-profit.

I just started a podcast called “Practical Living – Authentic Conversations” where I have authentic conversations on purpose to help other overcome situations of life and reset.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There were definitely obstacles along the way. First was having enough resources to sustain my business after the 1st year. In hindsight, I should have took out the business loan prior to me leave my full-time job. Lenders would not lend me money because my profits were low and I did not have 2 years of financials.

Secondly, I had to learn how to balance being marketing, finance, hr and fulfulling my duties. I joined and attended networking group so I could get insight from other who were also entreprenuers. This helped me as I was learning to navigate from being an employee to an owner.

Thanks – so what else should our readers know about Winford Financial?
Winford Financial is a financial services company that provides accounting, tax, financial planning services for individual and small businesses.

Our mission is to eliminate the lack of understandable information available to assist individuals with gaining knowledge and practical processess to succeed financially.

Our purpose it to provide financial solutions to increase our client’s net worth.

Our vision is to become a global leading company of premiere services and products to shift the financial mindset and status of nations and countries.

We all have a different way of looking at and defining success. How do you define success?
Success is meeting and surpassing the needs of my clients. My company wins when those that I serve have a great experience. Success to me is when everyone involved in the transaction wins.

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