

Today we’d like to introduce you to Destiny Bell.
Destiny, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
In 2009, I developed an affinity for makeup. I would binge-watch tutorials on YouTube for hours to perfect my craft. After playing in makeup for a few years, my love for hair extensions began to develop. I would go to the beauty supply store and recreate look after look. I fell absolutely in love with the creative expression that extensions allowed.
Because of this evergrowing love for the Beauty industry, I began to research the requirements for establishing my own hair extensions company. I pondered back and forth with the idea, so my mother stepped in and registered my company giving me a nudge in the right direction. I prepared for a launch last year, but I didn’t feel connected to my brand anymore. I went back to the drawing board and developed a concept that was individually reflective and upheld true ideals of importance.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Of course not! I’ve had my business for over a year, and I still haven’t officially launched. It’s been such a beautiful roller coaster. The greatest lesson I’ve learned is that you can’t rush your art. It takes time to develop a concept. They need constant refinement. It involves testing for accuracy, intentional implementation, and evaluating your performance. It’s a struggle that requires a lot of patience, but it ultimately pays off. The struggle lies in what you aren’t willing to change and what you refuse to accept.
Please tell us about The Runway Look.
The Runway Look is centered around redefining the context of beauty concerning women of color.
The kinks, coils, curls, and waves of African and Diaspora strands have been unjustly shaped by societal stereotypes. We understand that the media tends to portray only one version of beauty as acceptable; therefore, we aim to empower women of color by advocating for the resistance against societal restraints through the development of products, community engagement, and social activism.
The thing that sets us apart is our dedication to the celebration of Black women, their hair, and their continued evolution in society.
What were you like growing up?
I was very artistic and creative. I took Ballet, Tap, and Jazz dance classes. I loved all things art. Definitely a big foodie! I was just inquisitive. I was always in the mood to explore why things were. In many ways, I’m still like this today.
Contact Info:
- Website: www.shoptrwl.com
- Email: info@shoptrwl.com
- Instagram: https://www.instagram.com/shoptrwl/
- Twitter: https://twitter.com/shoptrwl
Suggest a story: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.