Today we’d like to introduce you to Ebony Lakeisha.
Ebony, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I dipped my toe in the pool in 2018 with one product – liquid lipstick – with only one shade option (Laydee it’s red). That one product ended up selling out and getting great feedback so I decided to expand and give different shade options. Sales were (and still are) a roller coaster but a great one. And I slowly expanded on products and shades.
After consulting with my close girlfriends – that I consider my tribe – about my business name, the pros and cons of it, one asked me “how do you want your customers to feel. I responded, regardless of the product they have on, fancy! Of course, fancy by itself didn’t sit well with me. I decided it was my world. I changed the spelling to Fancii. Fancii World name emerged beginning of 2020 and then covid happened.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
After relaunching my business right before an unexpected pandemic hit, my biggest obstacle has been obtaining new customers. When I first launched, I used to leave business cards any and everywhere. Spreading the word of Fancii World, knowing that you have quality products at a reasonable price but you don’t come with a huge following makes it extremely hard to get your business out there to the unknown.
Alright – so let’s talk business. Tell us about Fancii World – what should we know?
Fancii World is an affordable cosmetic line specializing in the longevity of our products. I want the Fancii Fran (what I call my customers) community to look good at the beginning of their date or day and at the end. Fancii World is most known for our liquid lipsticks and the longevity of them without the typical harsh smell or stickiness that can be associated with a liquid lipstick.
All of the Fancii products are cruelty-free, vegan friendly and paraben-free. The liquid lipsticks are our most prized procession. Prior to my product, it was hard finding a long-lasting, moisturizing, no harsh smelling liquid lipstick.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Everyone that is close to me deserves credit. I have bounced ideas off everyone that I consider a friend which is really my chosen family. I definitely cannot forget my customers for spreading the word about my business and the greatness behind the products.
Contact Info:
- Website: FanciiWorld.com
- Email: info@fanciiworld.com
- Instagram: @FanciiWorld
- Facebook: @FanciiWorld
- Twitter: @FanciiWorld
Suggest a story: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.
