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Meet Erica Christman in West Midtown

Today we’d like to introduce you to Erica Christman.

Erica, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I consider myself a woman of many hats. Visual artist, video editor, rotoscope animator, videographer, set designer – my “role” requires a lot of creative direction. Starting out, I began as a portrait artist. I reveled in the challenge that came with drawing a popular face – anybody who knew that face could pick your work apart! I was very good at free-handing what I saw in front of me, but one day someone hit me with “I was expecting more. You’re great, but you’d be better if you went to art school.” Unfortunately, I agreed. I began overcriticizing my own work and backed away from illustrating for a bit. From there, I started challenging myself to abstract and non-objective art, which was oddly more demanding for me. I love the freedom that is abstract art, but a part of me still felt like I needed an end goal for my work, which I no longer had. I began filming once I was reintroduced to it a few years back. Since then, my boyfriend and I have traveled to dozens of music festivals to film acts and performances. While learning my way through new video editing tools (I edited videos all throughout my childhood), I taught myself rotoscope animation – which leads to many big opportunities with major music artists. Now, I get a taste of both worlds – visual art and video. When I’m on the road and seem to have no time for creating physical art, I channel my artistic visions through fashion with funky statement pieces and bold color choices. I have so many colorful ideas running through my mind 24/7 – I need a place to put it all! At 22, I’m just now beginning to find my place in this enormous, picky, intimidating world of art. And I couldn’t be more excited.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It definitely has not been smooth sailing for me. There are endless obstacles you face as an artist. One of the biggest obstacles I face as an artist is selling myself or my “brand.” Although they may not always be direct, many consumer questions will arise such as “why do I want your art in my home?”, “why would I spend $500 on your piece, when I can buy a knock-off of a high-profile artist?” or, my favorite, “who even are you?” I’m still trying to learn how to be confident in my abilities.

So let’s switch gears a bit and go into the Erica Christman story. Tell us more about the business.
The most prominent role I play is probably a rotoscope animator. It’s what I do most out of the many, many things I do. What I am most proud of as a brand (I like to say brand rather than a company), is, in fact, having many roles to play and shoes to fill. My visions and aspirations are very hard to contain – I have to be creating in some way. I like to think that’s what sets me apart. I don’t look at my job as something I have to do, but more as something I get to do. My life is crazy busy, but I wouldn’t have it any other way.

Has luck played a meaningful role in your life and business?
I don’t believe in luck. Or coincidences. I know that every decision I make will affect me and everyone around me. I am ultimately responsible for my outcome and what I decide to make of this life.

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