Today we’d like to introduce you to Frank White.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My journey as a fitness professional first began in 2014 when I first received my personal training certification. Shortly after becoming certified I began training at a local gym by training just a handful of clients and leading fitness classes. Coaching and training came very easy and slowly my unique style and out of the box exercises started to gain recognition from near and afar. Having been a lifelong athlete with multi-sport background and being exposed to coaches from not only the United States but the Caribbean Islands and even Romania, I began drawing interest from clients all over the world.
Soon after I began training, I realized that I’d be limiting my opportunities if I just settled on being an in-person fitness trainer. In 2015, I launched an online trading program and video series which allowed me to reach potential clients worldwide. This approach allowed me to train clients all over the U.S. and internationally with clients in South Korea, Spain, and London. Not long after marketing myself as an international trainer, my social media name then became the brand, Evolving Frank.
Just over one year as a personal trainer, online coach, and being a student of the fitness industry, I set my sights on owning my own facility. Atlanta is saturated with all sorts of gyms however my goal was and has been to develop a facility that offered multiple types of training that have yet to be seen by the Atlanta market. In 2016 after gaining further exposure on American Ninja Warrior and Netflix, the stage was set to finally carve out a journey as “gym owner.”
Evolving Fitness & Performance opened in 2016 and has been growing ever since. We offer five distinctly different classes that target either cardiovascular endurance, muscular endurance, strength training, flexibility & dexterity, weight loss, and/ or muscular enhancement. From fitness classes to personal and group training, we proud ourselves on creating an experience that you won’t receive at any other gym in the Atlanta Metro area and our clients can attest that every workout is challenging and different. Our philosophy with training and programming design is to continuously shock the body with new exercises, new movements, new class structure and in doing so our members constantly get better because their bodies never adapt and plateau from doing the same routine… everyone is constantly evolving!
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
My professional journey through fitness has not been smooth at all. I have learned many things the hard way through trial and error. Going from just a personal trainer and online trainer to a ‘brick and mortar’ business owner was rough. With no other business owners in the family, it was frustrating facing obstacles dealing with business licensing and other legalities every business must have to operate.
Even creating a solid business plan was a struggle because I had never done it before. Once opening, I had to learn to adapt quickly to the fluctuations in the fitness market with new client acquisition, member retention, and other unforeseen things. But all in all, it has been the best decision I ever made to become a business owner and lead my family and community by example. I continue to learn through trial and error, however, I have since consulted adopted business mentors, studied business and entrepreneurship intently, and become more flexible in my approach to ownership while remaining stubborn on my overall goals.
So let’s switch gears a bit and go into the Evolving Fitness & Performance story. Tell us more about the business.
Evolving Fitness & Performance is located int Mableton, GA and we specialize in group fitness classes, personal training, and small group training. Unlike most gyms, every single member of our gym is guided through a brief consultation about their goals, a fitness assessment, provided a customized meal plan, and one complimentary personal training session with ownership. Most gyms provide you with just a key card and a “thank you” for your initial payment. We pride ourselves on truly pushing our members and clients to achieve what it is they set out to accomplish when they join our fitness family.
No matter if you’re looking to lose a few pounds or gain more muscle or if you’re a little league baseball player trying to get faster in the offseason, we pride ourselves on being attentive to your fitness goals. One very unique aspect of our gym is that we do not own or utilize very many pieces of equipment like most larger franchised facilities. We offer an array of free weights and equipment along with 30 yards of turf and a lot of free space. Our trainers and belief keep our clients moving, engaged, and learning more about their bodies. This approach allows our staff to observe any imbalance, strengths, weaknesses, and opportunities to improve performance that you may not otherwise observe by sitting at exercise machines for a very uneventful workout.
Those that attend or have visited our gym love the variety in classes and experiences. With our ownership have an athletic background and exposure to coaching approaches from international coaches, members and clients are often doing exercises they have never done and, thus, developing strengths they may not have otherwise known.
We also offer a variety of special events with live DJs, open juice bars, food, and other fun aspects not normally in a gym setting. We often have guest trainers and celebrity hosts to keep our members, clients, and community excited and engaged in events that encourage them to take action regarding their health and wellness.
Has luck played a meaningful role in your life and business?
Luck has not had any role in my life or business. Many of the experiences I have had were by divine intervention to prepare me for what was next. Though I can not take credit for my fast track from fitness trainer to gym owner, I believe it was meant for me to use my life experience personally, athletically, and professionally that has led to me sharing my passion and gift for personal wellness and fitness. I attribute many achievements to my faith as there were many times that was the only thing I had to rely on to get over obstacles.
Pricing:
- Gym Membership/ Unlimited Classes $49
- Military and Teacher Membership $39
- Fit Kids Membership and Unlimited Kids Classes $29
Contact Info:
- Address: Evolving Fitness & Performance
4870 Floyd Rd. SW
Mableton, GA 30126 - Website: www.evolvingfitnessatl.com
- Phone: 678-310-9647
- Email: info@evolvingfitnessatl.com
- Instagram: @evolvingfitnessatl
- Facebook: evolvingfitnessatl
- Yelp: Evolving Fitness & Performance
