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Meet Hak Sung Kim of Brunch at Peony

Today we’d like to introduce you to Hak Sung Kim

Hi Kim, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
A brief summary of my story…
I originate from South Korea but raised in Argentina. Where I trained and gained culinary experience working on different gastronomy areas as a chef, chef instructor, and entrepreneur. I had the opportunity to come to GA to visit a friend where we started a project to launch a brunch restaurant in this wonderful place. Step by step, the project took shape until we finally managed to open in August 2022. Currently, thanks to our esteemed customers, we are growing day by day and we will continue to do so to meet the expectations of those who choose us.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
From securing the location, managing construction, obtaining permits, designing a menu, training staff, to marketing – In reality, everything was new and complicated as I had no prior experience in this country. I understand that nothing comes easy, as it is on every field, but I believe that if you are passionate for what you do, you can easily overcome it.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Our restaurant specializes in brunch (breakfast and lunch), we work to offer the public a different dish compared to other similar places. The idea is to give it a distinguished plating, dishes that are out of the ordinary, combining flavors of an American-European fusion without losing the balance of price-quality. In addition, thanks to our professional barista who works meticulously, we stand out in offering coffees with great detail and quality. In short, we seek to grow as a boutique style restaurant in harmony with a warm and friendly climate along with extraordinary dishes and outstanding coffees.

What matters most to you?
Obviously, clients are the most valuable resources for a business, but aside from the obvious, I place great value on my employees as well. That is to say, for me, the staff; from the most qualified, to the newest recruit without experience, are the main pillars and the most important resource in a business. Without them, even the best projects amount to nothing. Therefore, giving dedication to each one of them and creating a relaxing and cooperative work environment is the key. Another important thing is the service. Good service can compensate for a less-than-perfect dish, providing us with opportunities for improvement. Even the most wonderful dish is not as valuable as good service. Lastly, administration and maintenance. We’re all excited when starting a new gastronomical business, but this enthusiasm declines over time, causing us to ignore main details such as orderliness and cleanliness. Therefore, it is important maintain high standards and to manage these details in a correct and consistent way.

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Hak Sung Kim

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