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Meet Ian Palmer in West Midtown

Today we’d like to introduce you to Ian Palmer.

Thanks for sharing your story with us Ian. So, let’s start at the beginning and we can move on from there.
I fell into photography rather unexpectedly when I was in school for magazine journalism at the University of Georgia. I enrolled in an Intro to Photojournalism having never really picked up a camera. Within a few weeks, I was hooked, and I quickly started diving into photography head first by making it my emphasis in school and picking up assignments for campus magazines. Some of the first stories I shot covered the restaurants and farms around Athens, leading me to develop a specific interest in photographing food and beverage.

After graduating and moving to Atlanta, I started building a roster of editorial clients, with local photojournalism assignments and restaurant shoots becoming my bread and butter work.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
As a fairly introverted person, promoting myself and my work has always been a challenge. Putting yourself out there and trying to get paid work can be scary, especially when you’re new to an industry and don’t have much experience.

I’m also not a very business savvy person, so managing the financial side of running a freelance business – from pricing to budgeting – has been a learning experience, to say the least.

Alright – so let’s talk business. Tell us about Ian Palmer Photography – what should we know?
I am an editorial photographer with a focus on Food & Drink, Portraiture, and Reportage.

With my only formal photography training having come from a journalism program, my natural approach to any assignment is as a reporter and storyteller. Even for more commercial shoots, I try to make images that have an “of the moment” editorial look and feel. Whether I’m shooting a portrait or a plate of food, I try to keep things simple and natural.

My greatest asset as a photographer is that I can be trusted to shoot just about anything while maintaining a pretty consistent vision and style. I’ve covered everything from local elections and high school marching bands, to restaurants, products, and artists. I love the variety of work I’ve been able to do as a freelance photographer!

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Mark Johnson – my photojournalism professor at UGA – opened the most doors for me when it came to good storytelling, pursuing creative work that matters, and falling in love with photography in the first place.

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