Today we’d like to introduce you to Jaiah Rodgers.
Jaiah, can you briefly walk us through your story – how you started and how you got to where you are today.
As a young girl, I recognized how proud my father was in naming me Jaiah (pronounced jay-ah) which means feminine and original. I felt original enough when people would say that they’ve never heard my name before, and it was then that I knew that being feminine and original is a double threat.
Seeing my father curate brands and businesses firsthand (SHWAXX Brand) inspired me to create a name brand of my own. In 2016, I created “FEMANDORI,” which is composed of the first three letters of the words, “feminine and original.” FEMANDORI is a brand created for she who chooses femininity and originality, which is also my brand’s slogan. At the time, I didn’t know what market to go into, or what tangible means to attach my brand to. I had a few professors in my ear telling me that my writing was something to be heard in the masses. I love to write, but not about what they had in their lesson plans, The first direction I decided to take with FEMANDORI is a blog. On my blog, I’ve shared my real-life beauty, health, life and style choices that hopefully those who follow my brand could relate to.
At the beginning of this year, I created a category on my blog “A Feminine Touch” to share the lives of women who exude femininity and originality from their careers to their everyday lives. I’ve earned my Bachelor’s Degree in Mass Communications at Savannah State University, so my communications background made for a smooth transition into blogging. However, in order for FEMANDORI to reach its fullest potential, I plan to add a tangible product to begin the start of its net worth. 2020 shall reveal what that will be.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
As I mentioned before, my main struggle was figuring out how to profit the most from my blog, whether it was allowing other brands ad space on my blog or paid content creation on my end. My constant struggle is being consistent with my content but I’ve been working on that so stay tuned for new content!
FEMANDORI – what should we know? What do you do best? What sets you apart from the competition?
FEMANDORI is a brand for all women to embody femininity and originality in all aspects of our lives. I am most proud that I’M the creator of my own brand. It’s one thing to represent a brand that isn’t yours, but when it’s your own, it feels twice as rewarding. What sets my brand apart from other brands is not only its original name but the versatility of my brand. All women, whether she is an athlete or a boymom, should embody being female. Always! It’s something we should never forget to do as a woman, and originality is the cherry on top of our backgrounds/stories, making us who we are individually.
What is “success” or “successful” for you?
Personally, success to me is pure happiness. I don’t know why the general definition of success is tied to monetary means or materialistic things, but I choose to not succumb to that superficial concept. In my mind, I set levels of where I want to be in certain aspects of my life, or even for my brand. If I’ve attained pure happiness, I am successful. But of course giving my unborn children a head start towards their own definitions of success is ideal.
Contact Info:
- Website: allthingsfemandori.com
- Email: contactfemandori@gmail.com
- Instagram: instagram.com/femandori
- Twitter: twitter.com/Femandori
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