Today we’d like to introduce you to Jamal Morant.
Jamal, can you briefly walk us through your story – how you started and how you got to where you are today.
How I started! Hmmm. Let’s say I started a 19 year old boy making songs in my friend James’s room. I got this quality trait from my father because of his dreams of becoming a known music artist. We would have the 20$ microphone jerry rigged hanging from the ceiling while we made music. Around that time YouTube had just been introduced to the world and nobody knew what was to come of it. I began loving the art of expressing myself through music. I began to love it so much that I wanted to be the best at it spending countless days and nights recording, writing, & expressing on a notepad or an iPhone. Approximately five to six years went by & after relentless attempts of trying to grow a fanbase/following on social networks, I consulted with a music marketing manager. That manager told me in order to grow my fanbase and following I would need to showcase my personality. Being a fun loving natural jokester I began to concoct funny sketches on YouTube. Learning how to make comedy sketches, I started to learn my craft by educating myself on how to use a camera, learning editing software like final cut pro, and watching YouTube tutorials to study the craft. I felt an element of something missing. I was missing my music. I infused the two traits of comedy and music together and started making comedy music videos, aka parodies. The first parody I ever created took off and gained 300k views within the first month. I continued to make more and more comedy music parodies videos.
Growing my subscriber count by the thousands. Although I was gaining something was still missing. The work was too hard and I found myself really recording videos only for the numbers for fame. At that moment, I knew I wanted to continue with YouTube but didn’t know how or what to do. I quit! I got a job with Delta and left my career behind as a YouTuber. At first, I was very relieved not to have to be working so hard. I gained a sense of normalcy. I worked hard to buy my first home. After years of working a somewhat normal lifestyle and saving for my first home, I realized that this was not what I wanted to be remembered for. I wanted to create a legacy because my father didn’t live out his dreams as he wanted to. At this time, I had moved to New York for the job and realized that my filming friends lived in Atlanta. I would fly up to Atlanta once a week to create content with my good friend Lonnie. We would film four episodes in a day and I would fly back to New York to edit them then upload them to Instagram.
I decided because of what was going on with my girlfriend now fiancé at the time that Atlanta would be the best place to move back to. Once there I started to learn my skills and craft as a content creator. I am focusing on primarily writing as an individual and an artist. I create comedy sketches on YouTube and have gained a following of 68k subscribers over the course of a year’s time. I also have 67k followers on Instagram and 47k followers on Facebook. My goal is to become one of the most known content creators on social media through the comedy content that I create online. I want to show my father and family that dreams can come true if you put the work in for it.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has definitely been a struggle. Creating a fanbase isn’t an overnight gig. Even the people who go viral for the smallest things still don’t have a strong fanbase to support their content creator career. One of the biggest struggles was/is not having the approval of my mother. Coming from a Carribbean background, she strongly supported the idea of structure in jobs like a nurse, doctor, lawyer or even a skill trade job. Her not giving me that approval put a struggle of doing something to make her proud and doing something that makes me happy in my heart. I had to go with the fuck it mentality. Although I had the hard with ethic down, I struggled with direction. I didn’t know where I was going. I needed a mentor to help guide me and tell me that I’m going the right way. To keep pushing towards your goals. In the beginning, I struggle with not thinking I was good enough. Seeing others gain a big following but somehow not being able to obtain that was a struggle for me.
We’d love to hear more about your work.
My business is content creation. I am a content creator on platforms like Instagram, YouTube. Facebook. I make comedy sketches now in a mockumentary style. So for those you don’t know shows like “The Office” or “Parks & Recreations.” The purpose of my business is for you to come off of work and have something to get away and enjoy at the end of the day or to completely turn your day from bad to right. I have many skills in learning how to perform my business. I am a videographer, photographer, editor, & graphic designer all in one. I am most proud of the content. The growth of the brand that I have created. The culture and collaborations of the people I work with. I think what sets me apart from others is the type of content. Like I said, I shoot mockumentary style and if you look online, there is nobody shooting like that on social media.
So, what’s next? Any big plans?
My plans are as follows: Move to California on March 1st. Expand my network. Hopefully, put together a show to possibly shop on Hulu, Netflix, Amazon Prime, Tyler Perry, Disney Plus. I am getting married, although that’s not related to this. Become one of the biggest influencers in the world.
Contact Info:
- Website: https://www.youtube.com/jamalthecreative
- Email: himorasky@gmail.com
- Instagram: https://www.instagram.com/jamalthecreative/
- Facebook: https://www.facebook.com/Jamalthecreative/
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