Today we’d like to introduce you to Juice GQ.
Hi Juice, we’d love for you to start by introducing yourself.
My love for sports started very at a young age when my father put a basketball in my hand. I feel like every guy has had hoop dreams or the dream of a professional athlete in some sense. It’s just a matter of if God had that in his plans for you or not. I discovered my route in life was going to be different around my senior year in high school when our AAU team was diluted. From there, I just knew I had to focus on other talents that I had. Some people went to work regular jobs, some people went on to play community college and other levels of college ball, but I focused on my craft and that was networking and entertainment. I wanted to work in entertainment after watching some of my favorite family members working for BET and MTV. Once I saw that there were jobs where I could get paid for my creativity, I was all in on my new dream. I went to Delaware State University with an interest in Mass Communications and Convergence Journalism. Through college, I began honing in on my networking when I would get the chance to go on different jobs. I interned and commuted to 106 & Park in NY my freshman year and eventually would be hired as a production assistant on other large sets such as the BET Awards and a few others. I also interned for Hot 97 radio station and a few other companies while I was in school. I had trouble balancing my schedule, life, and maturity in these spaces because I was so young and anxious to advance in my career, so I wouldn’t have to go back to school. I had this misconception that if I went super hard and worked all of these jobs and internships, I could skip school and they would hire me on the spot without my degree. I was obsessed with having a story like P.Diddy or any of my other idols at the moment. The trap of social media makes everyone’s story feel like that could be your story, and that’s the furthest thing from the truth. Your story is your story.
I loved my school and the idea of sitting in a class to learn my craft, I wanted actual experience. I know now that education is extremely important, and if I could go back I would definitely pay attention more.
The four years I’ve spent after college has consisted of trying to perfect my initial creative craft of creative directing and media consulting. Working at Cam Kirk Studios has helped me build my knowledge and experience of the entertainment industry and the creative community in Atlanta.
So by starting Tycoon Sports Media Group, the goal is to mesh all of those experiences together. The creative culture and community meeting corporate sports, with a luxurious lifestyle swag.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Life without challenges is no life at all. There’s beauty in everyone’s struggle, you just have to find it and hone in on it. That’s when I feel we will sore as people. The only way people can advance is through creation and education. I think balance is the toughest struggle I’ve had in my life thus far. Finding the balance between family time and striving for your ambitions is rough, or even finding the balance for your mental, physical, and emotional health which all seems to be dependent on your ability to balance your finances and spending habits.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Here at Tycoon Sports, we are a sports media agency where we sign athletes in order to manage their branding, marketing, and creative campaigns and/or projects. We are not sports agents in the normal sense of we deal with the contracts of their teams and how much they sign for. We ideate, create, produce, and manage these player’s images and brands to maximize their potential of telling their own narrative and story that will translate off the court/field. This will help them with their post-career decisions as well. I’m most proud of my team and our ability to mesh our creative community locally and globally with the corporate sports world. We want to focus on introducing these athletes to some of the dopest creatives that are in their common interest to help curate these luxurious brands.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
I look at Rich Paul of course as a great blueprint in the sense of how Klutch Sports has imbedded culture in the sports space. Nicole Lynn has also been a key inspiration in her movement in the Sports Agency space. I’m actually about to purchase her book, “Agent You”. I watched some of my favorite players enter their professional careers and maximize their opportunities through their individual brands aside from their team contracts. Players such as Odell Beckham, LeBron James, Serena Williams, Allen Iverson, and the list just goes on and on.
These stories give me daily motivation that my idea is needed in this world.
Contact Info:
- Email: info@tycoonsportsmedia.com
- Instagram: @tycoonsportsmedia
- Facebook: @tycoonsportsmedia
- Twitter: @tycoonsportsmedia
Image Credits
Tycoon Sports Media Group Sourced Photography: Simeon Kelley Adrian Scott Idris Abdullah Keenan Litmon Isaac Brooks
