Today we’d like to introduce you to Katherine Mason.
Katherine, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My background is actually in PR and Marketing, so creating a brand from scratch was always extremely appealing to me. I’ve wanted to have my own business since I was about 12 years old… it was just a matter of finding out what that was!
After working in New York as an instructor, Wilhelmina Fitness model and other fitness-related roles, I conceptualized the idea of SculptHouse. I realized an opportunity to define a new way of using the Megaformer by combining it with cardio in a boot camp style class. I tried every class in New York and I always came back to the Megaformer and Woodway (at different studios) to get in the best shape and to feel the best about myself. During my time as a Lagree Fitness instructor at one of New York’s top studios, I kept hearing clients say that they felt like they needed to incorporate a cardio program into their Megaformer workouts. Eventually it hit me that the perfect workout would be to combine these machines in a split format where you can “get it all in” in just 50 minutes. I dreamed of creating the ultimate fitness haven. A place where men and women of all fitness levels, backgrounds and injuries could escape the world around them and come together for a low-impact, heart pumping workout.
My incorporation of a curated collection of fitness apparel at each studio reflects my goal of creating a one-stop-shop for all things fitness.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I think without some bumps you aren’t growing. Nothing good comes easy. Although these bumps were frustrating, stressful, etc., I think I am a much better business owner, leader and more patient person because of them.
Most of the struggles were in the first year dealing with getting our space open and to the place where we wanted it to represent our business on the level we had hoped for. We had a number of construction issues that were very costly with our time and money. Not having ever opened a fitness studio, boutique and business on my own, I was navigating somewhat blindly. Now I know exactly what I am doing, but I think it’s because of these hard moments along the way.
So let’s switch gears a bit and go into the SculptHouse story. Tell us more about the business.
SculptHouse is the first fitness studio in the world to combine the Lagree Fitness Megaformer with a treadmill. Although there are many Lagree fitness studios all over the country and abroad, SculptHouse is the first place to ever create a method with High Intensity Interval Training on a treadmill with the strength training on a Megaformer. People know us for this unique method we call CardioSculpt.
Not only is it groundbreaking for these machines to be together under one roof, but they also are some of the most sophisticated low-impact but high-intensity human-powered machines on the market.
At SculptHouse, we believe that you have the power to transform your body, so none of our equipment relies on electricity.
Here, you will find the inspiration and power to achieve your unique body goals. Ideal for all body types and every step of your fitness journey, our intimate classes (11 or 22 people max, depending on class) ensure you receive individual attention from one of our expert instructors – empowering to you maximize your 50-minute workout. Our method is designed for all body types and fitness levels — with modifications or variations for each move, providing a completely customizable experience.
Because our method is so low-impact, we are able to cater to a very wide audience. The Megaformer is used very slowly and with control, and form is at the upmost importance. Because of these slow movements, and the ability to customize weight through various spring settings, we can work with anyone to achieve their unique body goals. This low-impact workout that focuses on strengthening, stretching, core stability, and more all at the same time can work almost as a physical therapy session, preventing injury and strengthening areas that need to be worked on in order to prevent injury in the future.
With the Curve treadmill, speeds are based on Levels of effort, so each person in class can make their workout challenging to their own set of criteria. The curved running surface of the treadmill makes walking, running, jogging or sprinting easy on the joints, so those who have lower back, knee and hip issues don’t feel their injuries like they would on a regular running surface.
We are also known for our active wear boutique! At each location we offer a fashion-forward collection of active wear that flawlessly combines performance, luxury and style. We offer exciting hand-picked designs by both established and up-and-coming brands — from New York to London and beyond — that motivate you to get to your workout and effortlessly transition from workout to everyday life. Anyone can also shop online at SculptHouseBoutique.com
Has luck played a meaningful role in your life and business?
I’m not sure about “luck” exactly, because I think you determine your own destiny through good decisions, hard work and putting yourself in the right circumstances. But, I do think that there is so much truth in the idea that “doors open and close as they should” and “timing is everything.” There have been so many situations in this journey so far that have been tough (or great) that happened early on that later helped position me for a key moment down the road. A lot of my decisions have been based on a strong gut feeling I’ve had about something and it’s pretty amazing how many of those key decisions have played out in a way that are so crucial to where I am today. When one door closes, another opens and each of those doors lead you to your goals if you have the right mentality each step of the way.
Pricing:
- First class is $15
- First Timer 3-Pack for $75 (purchased after First class special)
Contact Info:
- Address: 3167 Peachtree Rd NE
Suite Q
Atlanta GA 30305 - Website: www.SculptHouse.com
- Phone: 470-553-0080
- Email: info@sculpthouse.com
- Instagram: @sculpthouse @sculpthouseboutique
- Facebook: https://www.facebook.com/SculptHouseATL
- Twitter: @Sculpthouse
- Yelp: https://www.yelp.com/biz/sculpthouse-atlanta
- Other: www.sculpthouseboutique.com
Image Credit:
Zach Hawkins Photography
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