Today we’d like to introduce you to Katie and Alex Martinez.
Alex and Katie caught the indoor cycling bug together in New York City, where they first fell for the full-body rush and feel-good effects of this intense, powerful, and engaging workout. Alex, a corporate I.T. executive-turned-fitness entrepreneur, and Katie, a human resources executive in the media industry, couldn’t wait to expand the growing indoor cycling phenomenon in Atlanta, Katie’s hometown. Sensing a need for a boutique, cycling-only experience on Atlanta’s exciting west side, this husband & wife team, launched Torq Cycle, Inc. in 2014, with the pride of local ownership and a genuine passion for the indoor cycling movement.
Torq Cycle has been providing quality indoor cycling classes and welcoming clients with a focus on community and connectedness for almost 4 years. Alex was named by ClassPass as Most Motivating Instructor three times in a row, Best Indoor Cycling Instructor by Best Self Atlanta for two years and both Katie and Alex have served as Lululemon ambassadors for the Howell Mill store.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
We’ve been fortunate that our business and studio community has done well and continues to thrive. The appetite for active living and boutique studios in our city is alive and well and that has supported our growth.
Torq Cycle ATL – what should we know? What do you guys do best? What sets you apart from the competition?
Torq Cycle is an Indoor Cycling studio that provides an intimate quality riding experience in a studio of 32 bikes. Our bikes show RPM and energy output as wattage and to allow clients to see how they are progressing in their fitness journey. We are known for our quality amenities and studio experience, our attention to individual clients, our friendly and welcoming atmosphere and the results seen by our workout.
What is “success” or “successful” for you?
Achieving the goals that matter to us and our business. It’s not about taking over the boutique fitness or indoor cycling world – it’s about making a positive difference in the people’s lives who ride with us and who become part of our community. Success for us is seeing our clients find confidence in themselves & their fitness abilities, become connected to our brand and discover the fun in fitness.
Pricing:
- Membership options with recurring monthly payments and renewing class credits start at $70
- Class Packages start at $115 and credits are valid for 12 months
Contact Info:
- Address: 935 Marietta Street Atlanta, GA 30318
- Website: www.torqatl.com
- Phone: 404.606.6931
- Email: info@torqatl.com
- Instagram: https://www.instagram.com/torqcycleatl/?hl=en
- Facebook: https://www.facebook.com/TorqCycleATL/
- Yelp: https://www.yelp.com/biz/torq-cycle-atl-atlanta-2
Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
