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Meet Keon Davis of Smooth N Groove

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Today we’d like to introduce you to Keon Davis.

Smooth N Groove was in the works of becoming a reality and not an idea, so when the time for developing an official menu came Mr. Davis wanted to make his customers excited and ready to Groove when they read his menu, which is why all his smoothies from the “Running Man” to the “Nae-Nae” are named to do just that, Dance!

Mr. Davis’s decision to place Smooth N Groove inside a workout facility was a way for him to fulfill his main goal; in that location, he was already surrounded by those that wanted to better themselves and always keeps an open door to anyone trying to start on that path. Smooth-n-Groove all started with Keon Davis who had a vision of being self-sufficient.

He has kept the primary goal of implementing his competitive spirit with his natural leadership skills to make his dreams come true. Mr. Davis was able to do just that when he discovered his desire to entice peoples’ interest in their health by opening a smoothie and juice bar with a creative edge “Smooth N Groove.”

The concept and creativity started with his logo design; as a child, Mr. Davis loved the California Raisins, so it was only right that the mascots for his business be a modern day twist on just that, garnished with the big black glasses.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?

“hahaha” Definitely not a smooth road. I think I’ve made every mistake you can make when starting a business. I’ve definitely taken a lot of “L’s,” but I look at them as Learned failiers which turned into wins.
One of my biggest struggles was being struck in Florida for six months with my wife as she was on bed rest with my lil girl. During my trip to compete in the national urban league elevator pitch competition which I won. My wife was 21 weeks pregnant, and her water broke while on a three-day trip. This was during the peak time of the year for me, and I was away from my business for weeks at a time.  I was flying in or out of ATL airport every Sunday for six months. If I had to do it again I would. My family is most important to me .
During this time my business took a huge hit where I paid people more money and got less work. My stores were opening an closing when they wanted to, all sale was low, but I was buying more product. I  overcame that challenge when I cleaned house and shut down those stores after my return home with my healthy wife and little girl.
Just a year ago, I had a situation that left my account 59k negative. This hurt really bad because I knew it was going to be slow during that time of year and I had saved three months worth of operating cost, and it was all gone.  I knew that God only gives his toughest soldiers the hardest situations, and I was going to be good I just had to figure out how.

So let’s switch gears a bit and go into the Smooth N Groove story. Tell us more about the business.
The company called “Smooth N Groove” and we make smoothies that make you dance all of our smoothies are named after dances. For example, we have the Nae Nae, Running Man, and the Do it for the vine. With food trucks were able to bring the party to you.

Our biggest focus is customer involvement, we want you to feel like our company is yours, like modern-day cheers. We specialize in using the best quality ingredients and making healthy taste good. We know no matter what something can do for your body if you don’t like the taste of it your not going to drink it.

We take value in changing the way you think about drinking healthy. Were most proud of creating something from an idea to reality and having people like Steve Harvey, nick cannon, tyler perry, migos, Ti, Cam Newton, try our product and love it. Along with babies, teenagers.
One of the major things that sets us apart is that we don’t sell smoothies we sell the experience and you just get a smoothie while your here. We don’t compete with other smoothie companies, I compete with Disney World, Starbucks, Chick Fil A, Amazon because they have changed their industry by creating a unique experience and amazing service. That’s the way we’re looking to change ours.

Has luck played a meaningful role in your life and business?
I don’t believe in luck, we all make decisions every day and what happens to us good or bad is a direct reflection of those decisions. I feel like that voice that we hear in our head that tells us to do certain things is the voice of God, and he’s leading us toward the desire of our hearts, we win when we listen to it, and it leads us to our desires, but when you ignore it, that’s when you feel unlucky or like nothing is going your way.

Pricing:

  • smoothies 7-10
  • food 8-15
  • juices & Detox 7-60

Contact Info:

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let

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