Today we’d like to introduce you to Kimberly Grice.
Hi Kimberly, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My story didn’t start with candles, it started with faith, reinvention, and a decision to build something that felt like home.
I’ve worked in service and insurance for over 25 years, and during that time I learned how to connect with people, listen to their needs, and create experiences that feel personal. But it wasn’t until a few years ago, during one of the quietest and heaviest seasons of my life, that I realized I wanted to create something of my own, something that carried meaning, memory, and intention.
I poured my very first candle in my dining room. I didn’t have a brand name, a business plan, or even the “right” tools. What I did have was curiosity, prayer, and a feeling that this could be bigger than I imagined. From that moment, I fell in love with the craft, the science, the patience, the precision, and the emotion tied to fragrance. I realized that scent is storytelling. It holds memory. It moves people. That became the heart of my brand.
What started as a hobby quickly grew into a passion, and that passion grew into Grice Wax & Wicks. Every candle I create is still poured with intention. I design my collections with purpose, I develop fragrances that represent chapters of my life, and I’ve built a luxury brand from the ground up, one that has now been featured, shared, and supported by people I never expected.
I’ve navigated supply shortages, late nights after my full-time job, and plenty of moments where I wondered if anyone could truly see the vision. But each time, the right person, the right message, or the right opportunity showed up, reminding me that I’m walking in something bigger than myself.
Today, my candles have reached homes across the country, I’ve created multiple collections, launched digital guides for makers, and even had the honor of collaborating with public figures and inspiring customers around the world. And through all of it, I remain grounded in the same belief I started with:
The wax remembers. What you burn matters™.
My story is still being written, but I’m grateful for how far I’ve come and for the people who continue to believe in my light.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It has not been a smooth road. Building Grice Wax & Wicks has been a journey shaped by faith, discipline, and learning how to grow while working full-time and carrying the responsibilities of life.
I started this brand with no background in candle-making, no investors, and no safety net just a desire to create something meaningful and a belief that excellence would make room for me. What people see today is the result of late nights, early mornings, mistakes, retesting, re-pouring, and refusing to take shortcuts in a market where shortcuts are everywhere.
Another challenge was staying true to my own identity as a brand. In this industry, it’s easy to get distracted by what others are doing, or feel pressure to follow trends just to keep up. I had to learn to trust my own lane to build something timeless instead of temporary.
Balancing everything while working a full-time job has been one of the hardest challenges. There were many nights I poured candles with tears in my eyes from exhaustion, but I kept going because I knew what God put in me was bigger than convenience.
Every obstacle taught me something: patience, discernment, confidence, and the importance of building slowly and with intention. And now I can look back and say every challenge shaped the brand you see today.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Grice Wax & Wicks is a luxury, story-driven candle brand built on intention, craftsmanship, and memory. I specialize in coconut-soy candles with wooden wicks, poured in premium vessels that feel as beautiful as they smell. Every candle is hand-poured in small batches, and every detail, the wax, the vessel, the fragrance, the crackle of the wick is chosen with purpose.
What I’m known for is the emotional experience behind each product. My brand is rooted in the idea that The Wax Remembers™ meaning scent is deeply tied to memory, and what you burn matters. My goal is not to create another candle on a shelf; it’s to create pieces that hold a story, a moment, or a feeling.
What sets me apart is my standard. I don’t mass-produce, I don’t rush, and I don’t follow trends just to blend in. I stay true to a slow-burn philosophy: luxury takes time. My packaging, brand identity, and overall aesthetic reflect that high-end approach from matte black vessels to refillable stone jars to intentional storytelling behind each collection.
I’m proud of how far the brand has come being featured by Makesy, building multiple collections like Megastar, Louis Frisco Maison, and Warm Whispers, and releasing digital educational guides like Beyond the Flame. Everything I create, whether a candle or an e-book, is meant to help someone feel, learn, or grow.
What I want readers to know is simple: Grice Wax & Wicks is built on gratitude and purpose. Every candle is crafted to elevate your space, your mood, and your memories. And for those who are makers themselves, I always aim to share what I’ve learned so others can build with confidence too.
So maybe we end on discussing what matters most to you and why?
What matters most to me is creating with purpose, honoring God, honoring my story, and honoring the people who allow my work into their homes. I don’t take that lightly. Every candle, every fragrance, every detail is intentional, because I believe what we surround ourselves with affects how we feel, how we heal, and how we remember.
What matters to me is growth, spiritual growth, personal growth, and creative growth. I’ve learned that you can’t let people shake your faith or distract you from what God placed inside you. Staying grounded in who I am and what I’ve been called to build keeps me steady, even when the journey gets overwhelming.
What matters most is legacy. Not just the products I make, but the feeling I leave behind. I want people to experience my candles and say, “This came from someone who truly cared.” I always say “The Wax Remembers™,” because scent holds memory and I want my work to remind people of what’s good, what’s hopeful, and what’s possible.
At the end of the day, what matters most is walking in purpose, creating with integrity, and building something that reflects gratitude for everything I’ve been blessed with. I have more than enough, and I want my brand to reflect that abundance.
Pricing:
- Signature 8 oz Luxury Candles (Megastar Collection): $88
- 12 oz Limited Edition Candles (Seasonal / Artist Collabs): $120
- 4 oz Travel / Mini Candles: $30
- Corporate & Private Label Gift Sets: $25–$75 per set (depending on customization)
- Digital Products – “Beyond The Flame” Vol. 1 & Vol. 2: $25–$35
Contact Info:
- Website: https:://griceww.com
- Instagram: https://www.instagram.com/gricewaxandwicks
Image Credits
Image Credits: Kim Grice (Grice Wax & Wicks)
