

Today we’d like to introduce you to Kyle Lee.
So, before we jump into specific questions about what you do, why don’t you give us some details about you and your story.
How I started – I wanted to start doing something on the side I could invest my energy into. I started to get serious about starting my line from figuring out the design to deciding what I wanted to sell. I started to order samples, get my website in order and went from there, eventually launching ‘Koûteux’ which stands for expensive in French on my birthday October 3rd. I got to where I am now with trial and error, research, and learning the ins and outs of a business. Putting my energy and everything in me into my brand. Making sure my products are top tier and include details that make my brand stand out from others.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I’d say some struggles along the way are figuring out would be figuring out what you do want for your brand and don’t want. for example, I realized that I do not like any other printing method besides digital printing, that is the only type of printing I want my graphics printed in. Another struggle I would say would be finding the right manufacturers.
Please tell us about Koûteux.
My brand Koûteux is a Unisex Luxury Streetwear Brand. We sell Clothing, Accessories, etc. We specialize in Men’s and Women’s Clothing. We stand for expensive, we want individuals who wear our brand to feel top tier. We are most proud of our designs and our ability to stand out. Our authenticity sets us apart from others, our ability to provide quality detailed products.
If you had to go back in time and start over, would you have done anything differently?
If I had to start over and do something differently, I wouldn’t change anything. Everything that I have learned up to this point has taught me valuable things and made my brand what it is today.
Pricing:
- ‘Spectrum’ Two Piece Set – $35
- Graphic Tees – $25
- ‘Flashing Lights’ Leggings – $20
Contact Info:
- Website: www.kouteux.com
- Email: customerservice@kouteux.com
- Instagram: @kouteux
- Twitter: @kouteux
Image Credit:
Instagram @kengotrich_
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