Today we’d like to introduce you to L.A. Trotter.
Hi L.A., can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My names is L.A. Trotter I’m a 20-year-old creative director and founder of Trott Media & Luckybois Co originally from Richmond Virginia. As a kid, I was always ‘expressive’ and influenced a lot by music and clothing. My mom was letting me pick out my outfits for school super young in like the second grade and I would always try and imitate what I would see all the artists wearing on 106&park so music and fashion always went hand and hand to me but it wasn’t until I came home midway into my freshman college semester at NCCU due to covid and had to start working terrible jobs that I realized that being a creative could be my career. I remember packing boxes at Amazon listening to music and hearing the song through my headphones and zoning out creating full music videos in my head and I would get so bored that I would try to find a new artists every day and listen to their discography through the day and decide If I would sign them to my “label” or not based off of what I heard. Then one day it hit me like “Oh crap people do this as a living” and that was the breaking point. From there I created Trott Media a multimedia creative outlet and started my first project “Richmond Roulette” an album and documentary showcasing the young talent in the Richmond Virginia area A&R’d, executive produced and directed by myself. It wasn’t until a year later where I began taking clothing seriously with Luckybois Co. In the process of packing my bags I kept on finding high school and college sketchbooks of clothes I used to make in class when I was bored and I felt like it was a sign to grow myself in a new creative lane once I got to Atlanta and that’s when I started the process for the full rebirth of my brand Luckybois Co. and now here I am a few months later with experience working with The Orchard and Sony Music and also coming off my first sold-out collection “Endless Emotions” which sold out in like a day. It feels like everything is starting to make sense now.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
It for sure hasn’t been a smooth road and I’m thankful for that because it makes me appreciate the full process and makes me sit back and take in my growth. When I was first getting into the creative industry I would be up until 3 AM writing 100 emails and finding anyone who worked at a record label or worked with any artists just looking for any opportunity to grow and 95% of the time I got no’s or no responses which at first were really devastating but then I began using that as motivation to start my own stuff and be so good in the future that no one would want to deny me. Then I also had to deal with the challenges of moving to a new city and state as a fresh 20-year-old without anyone. Still trying to build connections out here, trying to show people that I deserve a chance.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
As a creative director I focus so much on the aura of my work and the feeling around it – like when you put this on, I want you to feel like your building yourself into who you want to be. with the Luckybois brand, I call it “character building through clothing” it’s almost like I’m building the wardrobe for a created player in the game and with Trott Media, I set the stage and bring all of the mediums together and I think that’s what I’m most known for being able to bring clothing, music, and film altogether and making it come full circle for people to be like “wow, that was dope!” What sets me apart from others is the storytelling I also use inside of all of my mediums I can take clothes and turn them into emotions and bring depth to what you though was just a hat and create a story with it. Or create what you thought was just an album and have a documentary behind it so when you hear the music you feel like you were a part of the process. What I’m most proud of isn’t any particular project but the fact that these projects have been able to bring people together and with Richmond Roulette, I felt like I was able to give back to the city that provided me with so much inspiration and hope.
So maybe we end on discussing what matters most to you and why?
Making my family and loved one’s proud matters to me the most. Because they sacrificed so much for me to chase my dreams and do something so out of the ordinary so I want them to be able to know that everything was worth it.
Contact Info:
- Email: latrott.ent@gmail.com
- Website: www.luckybois.com
- Instagram: la.trotter / luckyboisco
- Youtube: TROTT MEDIA
Image Credits
Cody Kahaku
Eddie Solaris
Trott Media
Tyce Barnes
