Today we’d like to introduce you to LaToya Wells.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My name is LaToya. I’m a wife and mom. I have been an avid reader for as long as I can remember. I started my bookstagram back in 2023 hoping to find a community of women who loved books as much as I did. Shortly after I notice that there wasn’t much book merch that was targeted towards black women specifically. This is when BrownBookNerdMerch was born. I wanted to create something that was for black women to showcase their love for reading. BrownBookNerd offers totes, T-shirts, and sweaters as of now and we are looking to add more to the collection soon.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
So far I haven’t had many struggles. I focus on providing my customers with the best customer service and quality that I can. So far everything has been going smoothly.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am a book content creator on IG and an entrepreneur. I’m most proud of the community that I have created. I have met some of the best people and have made some great connections with people through books. I’ve worked with some amazing content creators and authors as well. I love what I have created with my business, BrownBookNerdMerch. I love seeing other black women using my merch to showcase their love for books and reading to the world.
What has been the most important lesson you’ve learned along your journey?
I would have to say, my most improved lesson has been to not hold back. Sometimes I second guess myself when it comes to putting out content or merch. But I’m grateful to have an husband that’s super supportive and always there to get me through those times of self doubt. I have learned that it’s okay to not be sure but to never hold myself back from being creative and sharing it with the world.
Contact Info:
- Website: https://www.758ent.com/collections/booknerd
- Instagram: https://www.instagram.com/_brownbooknerd_
