Today we’d like to introduce you to Leo Falkenstein.
Leo, please share your story with us. How did you get to where you are today?
Consume Media was founded in 2012 while myself and my business partner- Michael Rosenberg- were students at the University of Georgia. Neither one of us wanted to follow the standard path that our friends were pursuing- that of working for a large corporation just to gain experience and rake in a bi-weekly paycheck.
We saw that the world was changing. People’s attention spans were (and still are) becoming shorter and shorter. The world was becoming digital-first, and with the emergence of YouTube, the world was becoming video-first.
Our combined passions for business, technology, storytelling fused together and we formed a video production company.
While we started with a dream to create original content, we quickly evolved into a pay-for-hire service. Being situated in Athens, GA- we began our careers working with the local, vibrant music scene- creating music videos and concert films for aspiring artists.
Being entrepreneurs, we are always looking for the next big thing. As we became better and better at our craft, we started transferring our skills to produce videos for businesses. Over time we evolved into our current business model- a video marketing agency that serves clients all over Georgia.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting a business was never easy for us. Being students with little-to-no working experience- we learned a lot of lessons through trial-and-error. We have now been working on Consume Media for more than five years- and while we have never had the urge to give up, we certainly have experienced many hiccups.
We started Consume Media when we were 20 years old, and when we first started, many prospective clients doubted us because of our age. While we experienced frustration, we didn’t look at it as a setback- but rather as motivation to continue to get better at our craft.
Also- unfortunately, bad people exist in this world. There have been two instances where we were robbed of equipment. Obviously, this set us back, but never killed the dream. We came back stronger, better, and smarter.
Consume Media – what should we know? What do you guys do best? What sets you apart from the competition?
Consume Media is not simply a video production company. Consume Media creates Video Marketing strategies to grow businesses.
While everybody who is familiar with digital marketing knows that video is the most effective medium to reach an audience, not enough people understand how to implement their video strategies to create ROI for their company. Our team is comprised of marketing experts, video producers, editors, and campaign managers. Together our team creates high-quality video content for our clients to use at specific stages of the buyer’s journey.
We get to know our clients inside and out, which enables us to become an effective extension of their marketing department.
What moment in your career do you look back most fondly on?
I would have to say that opening up our studio has been the proudest moment of our career. While it was a huge financial commitment, this milestone allowed us to take the leap from ‘established startup’ to ‘real business’ in the eyes of our clients and potential clients.
Additionally- while this is not a single ‘moment’- I am probably most proud of the fact that after more than 5.5 years of business, we have still never been fired by a client. I believe this speaks to our dedication to building deep relationships with our customers.
Contact Info:
- Address: 4940 Peachtree Industrial Boulevard,
Suite 320,
Norcross, GA 30071 - Website: www.consume-media.com
- Phone: 4045515316
- Email: leo@consume-media.com
- Instagram: @consumemedia
- Facebook: https://www.facebook.com/ConsumeMedia/
- Twitter: @ConsumeMediaATL
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