Meet Lolita Armstrong-Hampton of Atlanta

Today we’d like to introduce you to Lolita Armstrong-Hampton.

Lolita, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started The Personifi Group over ten years ago as a passion project—a space where I could grow, create, and challenge myself in new ways through strategic communications, content creation, and personal development. At the time, life was full—I was working full-time, navigating a divorce, and raising young children. Even with everything on my plate, I knew I was called to do more with my gifts. So, I carved out time, little by little, to pour into my vision. What began with just a few clients through word of mouth slowly grew into a thriving online presence. Today, in 2025, The Personifi Group has helped hundreds of people, small businesses, and start-ups find their voice, tell their stories, and build brands that truly reflect who they are. It’s been such a rewarding journey, and I’m proud of how far it’s come.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Every journey comes with its share of obstacles and challenges to overcome. One of my greatest challenges has been staying consistent in an ever-evolving world where change is constant. Growth can make you comfortable, but real progress often begins when you’re willing to step into discomfort and pivot. Over time, I’ve learned to intentionally reassess and adapt every 6–9 months to remain relevant in this industry. This practice not only helps me stay current but also opens doors to connect with new audiences I might not have reached before. Embracing change has truly become essential to my continued growth—and to the success of any small business.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?

I help professionals, small business owners, and organizations build strong, authentic brands that truly reflect who they are and what they stand for. Through The Personifi Brand Strategy, I take a deep, personalized approach to uncover my clients’ unique stories, strengths, and goals. What sets me apart is my ability to connect strategy with authenticity—helping clients not just look good, but feel confident and aligned with their brand identity. I’m most proud of seeing my clients gain clarity and purpose as their brands begin to genuinely resonate with their audiences.

What matters most to you?
What matters most to me is helping others discover and embrace their authentic selves. I believe that when people understand who they truly are — their values, strengths, and purpose — they can show up with confidence and make a genuine impact in their personal and professional lives. This matters to me because I’ve seen how authenticity transforms not only brands and businesses, but lives. It creates connection, trust, and long-term success that goes far beyond surface-level achievements.
Furthermore, I’ve learned that success feels empty if it doesn’t reflect who you truly are. Living authentically allows me to build meaningful relationships, make a real impact, and serve others in a way that feels genuine and fulfilling.

Contact Info:

• Instagram: https://www.instagram.com/Personifi_
• Facebook: https://www.facebook.com/ThePersonifiGroup
• LinkedIn: https://www.linkedin.com/in/lolita-armstrong
• Youtube: https://www.youtube.com/channel/UC_UrNKWx72reW3gthbhxTjg

Image Credits
Photographer: Crystal Town