Today we’d like to introduce you to Lucy Vinson.
Hi Lucy, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
While in college at Georgia Tech, I discovered my passion for the events industry. Between planning events for 400+ people for my sorority and my internship with a local wedding planner, I learned the ins and outs of the events industry. I spent my weekends assisting with weddings and my weekdays writing blog posts and managing social media for the local wedding planner.
After graduating from Georgia Tech with a degree in business administration and a concentration in marketing, I began a job in brand marketing for a Fortune 250 company. Through my corporate marketing jobs, I honed in on my marketing skills and developed a deeper understanding of brand positioning and messaging.
In March of 2021, I started my digital marketing agency, Lucy Vinson Creative, as a side hustle that quickly grew its momentum. I began working with all different types of wedding vendors such as photographers, planners, and venues to provide them with marketing strategies and implementation.
In June of 2022, I left my corporate job to be the CEO of Lucy Vinson Creative full-time and haven’t looked back since!
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
While the journey has been exciting, it hasn’t all been smooth sailing! As an agency owner, no two days are the same! There are different needs for different clients, and juggling due dates and deliverables is no easy feat. While it is sometimes challenging to not have a routine and to have frequently shifting priorities, I’ve learned to embrace the fact that every day is unique!
As a full-time entrepreneur and as someone who works exclusively from home, navigating remote work has also been a challenge! While it can get lonely at times, I’ve used it as an opportunity to meet other small business owners through virtual coffee chats and in-person entrepreneur meet-ups. Plus, I get to spend every day with my pup!
Alright, so let’s switch gears a bit and talk business. What should we know?
Lucy Vinson Creative is a digital marketing agency that provides marketing strategy and implementation for wedding pros. We offer email marketing, blogging and SEO, and organic and paid social media services.
We only work for wedding pros because of our passion for and expertise in the industry! With 10 years of wedding industry and digital marketing experience under our belts, we bring a repertoire of proven marketing and SEO tactics. Every business is unique, so we tailor everything to each business to help them reach their dream clients.
We’re able to quickly hone in on each client’s brand voice and understand their ideal clients inside and out right from the start. Our ultimate goal is to deliver top-notch, purpose-driven marketing strategies that keep the inquiries flowing in.
Do you have any advice for those looking to network or find a mentor?
If you’re interested in someone’s path, don’t be afraid to reach out! I’ve made amazing connections and found wonderful mentors through a simple Instagram DM! It’s as easy as sharing your interest with the person and suggesting a few times you’re available for a virtual coffee chat. Don’t ever be afraid to make the connection.
Contact Info:
- Website: lucyvinson.com
- Instagram: https://www.instagram.com/lucyvinsoncreative/
- Facebook: https://www.facebook.com/lucyvinsoncreative
