Today we’d like to introduce you to Madison Copeland.
Madison, can you briefly walk us through your story – how you started and how you got to where you are today.
Like most college kids, I had no idea what my future career path would look like. No passion had been sparked, no dreams ignited, no idea where I would end up after graduation. As luck would have it, I had the privilege of working at Delta Airlines in its Cargo & E-commerce department while attending Georgia Tech. While I learned that cargo was certainly not my passion, I was introduced to the world of digital marketing. I loved the combination of creativity with the technical aspects of web development and data analytics. This set me on my career path, where I worked for a digital agency for three years.
In 2017, my amazing father, Russell Copeland, died from cancer. I was working from home and helping take care of him. This entire experience left my world shattered and once the dust settled, I felt the fire to start a new chapter in my life. That’s where the idea for Rogue Digital was born as it became more and more clear that entrepreneurship was my path. I wanted to build my own agency and create something my dad would have been proud of. Now here we are, three years later, and I could not be more proud of the journey I’m on.
Has it been a smooth road?
The road has been anything but smooth but that’s what makes the journey worth taking. I’ll never forget the day a colleague of mine said, “Why don’t you just go get another job?”. My company was not growing as quickly as I had hoped. I was working nights at a restaurant in Decatur, dog sitting, babysitting… you name it. But I knew if I was willing to do all of that to keep going, it would be worth it and it still is.
So let’s switch gears a bit and go into the Rogue Digital story. Tell us more about the business.
Rogue Digital partners with companies to develop, implement, and grow their digital marketing channels. Our data-driven digital marketing agency is run by passionate thinkers to produce unparalleled results. We thrive on the data necessary to succeed in a digital world. We work with clients of all industries and sizes to grow their web traffic, online sales, and social profiles. We specialize in Search Engine Optimization, Pay-Per-Click Marketing, and Creative Services.
How do you think the industry will change over the next decade?
During the pandemic, we saw an immediate shift to online shopping. This gave businesses the choice to either adapt or die. As more and more consumers move online, the focus on digital marketing has never been more important for brands. Digital marketing trends and channels are constantly evolving and it’s important to keep up. Who could have predicted that Tik Tok would amass one of the largest digital audiences in 2020? Channels come and channels go but the key to growth is the willingness to test new ideas, new platforms, and new strategies.
Contact Info:
- Website: RogueDigitalCo.com
- Phone: (470) 407-9541
- Email: madison@roguedigitalco.com
- Instagram: @itsroguedigital
Image Credit:
William Twitty
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