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Meet Maiya Newton of Duffle in Atlanta

Today we’d like to introduce you to Maiya Newton.

So, before we jump into specific questions about what you do, why don’t you give us some details about you and your story.
As an athlete and founder of Georgia State’s “Pretty Girls Sweat”—a club that empowers women to create healthy habits that enable an active lifestyle—I also double majoring in Computer Information Systems and Managerial Sciences. My goal is to use STEM as a way to help young black women develop the tools they need to achieve their dreams.

This past year, I was captain of a five-person team that won Georgia State’s “Sports Innovation Challenge” by developing software that monitors the jumping performance of volleyball players. I am using her technical knowledge to transform the future of sport by making it accessible to all.

In February, my Nike campaign #UntilWeAllWin launch highlighting my efforts. I want to combine my expertise and my love for sport and community to be able to impact my community.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Being an entrepreneur is never easy. There comes a time where you have to get accustomed to hearing the word no. Initially, I went out to seek investments from investors at a business competition and did not place and got some humbling feedback. The company then pivoted into the business it is now, crowdfunding. I’ve gotten a few more no’s along the way. Lastly, as a first-time business owner, it can feel lonely and you have to learn as you go.

We’d love to hear more about your business.
Duffle, LLC. is an exclusive reward-based crowdfunding platform. Our mission is to provide support and resources for athletes in low-income communities. What sets our business apart from others is our niche, our easy-to-use user interface, our secure technology, and our exclusive rewards.

What were you like growing up?
Growing up, I always knew I was going to have my own business. I used to admire Kimore Lee Simmons because she was a mogul and did so many things. As a child, I was pretty dramatic, talkative at school and very imaginative.

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Image Credit:

Flo Ngala, Jordan Beckett

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