Today we’d like to introduce you to Marquell White and Dominique Williams. Them and their team share their story with us below:
Loyalty or Nothing (LON) Apparel started in 2016 by founder Dominique Williams. He began selling shirts to friends and family from his car. At this stage, everyone was loving the words, “Loyalty or Nothing.” However, the business was slowly progressing and shirts were not being produced as fast as customers wanted them. In 2018, Marquell White saw the potential in “Loyalty or Nothing,” and again, the words resonated with him as well. Research started to find the right manufacturer to produce large quantities of shirts and designing started. Since LON has become well-known for its colors, designs, and sizes.
We all face challenges, but looking back would you describe it as a relatively smooth road?
In anything that’s worth having, there will be obstacles. From the time we started searching for manufacturers, we have encountered some type of issue. From finances to designing to shipping, we have encountered it all! It has not been easy but every obstacle has been worth the outcome. Anyone knows that in business, you will have rough patches but staying focused is key to receiving your reward.
Appreciate you sharing that. What should we know about Loyalty or Nothing Apparel?
LON is known for its trendy fashion. We’ve grown from a small t-shirt line to a Full Athleisure Brand for men and women. Our brand brings together Athletic, Leisure, and Fashion looks that embodies the culture of Loyalty and Iconic Style.
Is there anyone you’d like to thank or give credit to?
So many people have been a part of this journey. We want to thank all of our family and friends, ILA Local 1414, and the beautiful city of Savannah, GA for helping us get this far. Rather it was sharing a post, commenting, liking, or making a purchase. We would like to thank each and everyone of you.
Contact Info:
- Email: lon@loyaltyornothing.com
- Website: www.loyaltyornothing.com
- Instagram: https://www.instagram.com/loyaltyornothingapparel/
- Facebook: https://www.facebook.com/loyaltyornothingapparel/
Image Credits:
Shots by Somi (Someari Benson-Jaja)
