Today we’d like to introduce you to Melanie Latrelle Williams.
Hi Melanie Latrelle, please kick things off for us with an introduction to yourself and your story.
In college, I majored in Computer Information Systems which was a Bachelor of Business Administration degree. Back then I never thought about starting a business, I just knew I wanted to work with computers. After working 15 years in corporate America, I realized I wanted to shift to a career that allowed me to have more freedom of time and schedule. I wanted to create a dream and vision for myself and help people in the process.
During my years in corporate, I learned valuable skills such as user experience, web design, branding, technical writing, customer service and so much more. When I started my business, I used my branding, web design, and user experience skills to help business owners build their brand online. I help them transform their online presence so they can grow their business and attract the right clients. I help clients with website template installations, custom branding (colors, logos, typography, messaging), and custom web design.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road. I’ve had setbacks and failures and had to learn how to pick myself up and keep going. One challenge I’ve had is finding my target clients and booking consistent projects each month. I have been learning strategies for lead generation and understanding the value of networking and meeting people regularly. I also had to learn that building a business doesn’t happen overnight. It takes time to build a network, sow the right seeds, and wait for the harvest.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I love being a creative because I can build my clients’ brands from a blank canvas. Each brand is unique to their mission and personality. When I’m designing, I’m bringing their dreams to life . . . helping them to use their gifts and talents to solve problems for people.
𝐇𝐨𝐰 𝐈 𝐡𝐞𝐥𝐩 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐚𝐜𝐡𝐢𝐞𝐯𝐞 𝐬𝐮𝐜𝐜𝐞𝐬𝐬:
– 1 on 1 strategy calls to define their business goals, brand identity, and website goals.
– Designing brand visuals that resonate with their ideal clients.
– Designing a website that aligns with the buyer’s journey and converts leads into sales.
What do you like and dislike about the city?
I like the diversity of people and cultures in my city. It’s interesting to learn about people, their backgrounds, culture, and traditions. I also like the opportunities for entrepreneurs and anyone wanting to advance their career. In my city, you’ll find networking groups, events, and organizations dedicated to helping people grow in their business. Also, there are opportunities to attend free events around the city, such as festivals, concerts, and other performances and gatherings. People have many options to find what they are interested in.
Pricing:
- Website Template Installations – Starting at $3,000
- Brand Strategy and Design – Starting at $3,000
- Brand Strategy, Design, and Custom Website Design starting at $6,500
Contact Info:
- Website: https://www.melanielatrelle.com
- Instagram: https://www.instagram.com/melanielatrelledesigns
- LinkedIn: https://www.linkedin.com/in/melanielatrelle/
