Today we’d like to introduce you to Michelle Capers.
Can you briefly walk us through your story – how you started and how you got to where you are today. You can include as little or as much detail as you’d like.
We have taken our passion for herbs, teas, and coffee beans to a whole new level. Over the past few years, we have discovered ways to create different specialty drinks with unique flavors using herbs, teas, coffee beans, and superfood powders. Our love of exotic flavors helps us look forward to sharing some of our recipes with you!
Where, When and How did this idea come about?
Well… Orange Street Storehouse is the name of our company. It originated from my childhood community and all the wonderful people who helped to mold and shape me into the person I am today. Every experience I’ve had along with the many great memories of the past helped define who we are and what we stand for – “community & friendship”.
Our logo speaks volumes! The main part of the logo is the tree. This tree stood in the yard of one of my best friends. No matter what was going on or what game we played, that tree was the main point of contact. So, the image of this tree represents our FOUNDATION, and spreading at the bottom are my ROOTS which I will never forget. The green on the tree represents GROWTH and the fruit on the tree is what this foundation has produced – a great PRODUCT. The color orange is for the street on which I grew up.
With all of this being said, Orange Street had everything we needed as a community. LOVE, PEACE, JOY & HAPPINESS! This made it easy to create the brand that we have today, offering you products that would give you the same experience.
Has it been a smooth road? If not, what were some of the struggles along the way?
Our journey has not been easy, but it has been an exciting and educational one. Over the past two years, Orange Street Storehouse has expanded services to over 25 states supplying coffee, tea, subscription boxes, and gifts.
The first challenge was the overall structure of the business and dealing with local city officials at the business office. No one had the answers to the questions or knew where I could go to get them. After researching extensively on my own, I was able to get the information and help needed to move in the right direction. The second challenge was starting a business with no start-up capital to maintain the day-to-day operations as well as inventory and supplies. The third challenge was and still is time; we currently maintain full-time jobs. As an entrepreneur, I am learning that you must create balance and maintain a healthy lifestyle in order to have a successful outcome.
These challenges have developed so much growth within our company and we are forever grateful for all the highs and lows.
Tell us about your business/company. What do you do, what do you specialize in, what are you known for, etc. What are you most proud of as a company? What sets you apart from others?
Orange Street Storehouse LLC, is an online Artisan & Gourmet Specialty Shop owned and operated by husband and wife team Andre’ & Michelle Capers located just minutes from metropolitan Atlanta, Georgia.
Our collection includes coffee, loose leaf tea, spices, herbs, rubs, gifts and more. Orange Street Storehouse is known for its great gourmet coffee and specialty loose leaf teas. Our gourmet coffees are 100% Arabica beans imported from plantations located all over the world. We have an outstanding selection of decaf coffee, single-origin blends and organic coffee delivered from different regions of the world, all grown using environmentally friendly practices.
Enjoy the delightful taste and sweet aroma of our loose leaf teas. Blended with the highest and best quality herbs, many of our teas include berries, chocolate, nuts, edible flowers and more.
The mission of Orange Street Storehouse is to provide our customers with the best gourmet products, so we’re always adding to our collection.
Some of our proudest moments are when we meet customers who express their dislike for flavored coffee and after tasting Orange Street’s coffee they think differently. Many times at special events we make one of our signature blends named after my grandmother called “Annie’s Berry”. Customers express to me how they’re not tea drinkers and only like iced tea as they are sipping on this drink. This blend is more like a fruit punch and is very deceptive when consumed by drinkers. After telling them that it’s a tea blend, their thoughts towards tea are completely changed.
What sets us apart from others is OUR FOUNDATION in which this brand was built and our DEDICATION to making sure our legacy is never forgotten.
OUR COLLECTION
Coffee & Tea
Our coffees are 100% Arabica beans with over 30 different blends to choose from including flavored coffee, gourmet, decaf, single-origin blends, and organic coffee. Enjoy the delightful taste and sweet aroma of our loose leaf teas handcrafted with the highest quality dried herbs, berries, chocolate, nuts, and edible flowers. We have also added teapots and accessories to our collection. Loose leaf tea is an experience as well as a journey we want you to enjoy!
CHATTERBOX
In 2017, we launched a new product line called CHATTERBOX by Orange Street Storehouse. Chatterbox is a monthly subscription box service of coffee and tea delivered each month to your home or office. This fall, we’re expanding the CHATTERBOX collection to offer gifting services. This service will allow you to purchase gifts for weddings, birthdays, thank you gifts, housewarmings, get wells, and self-care, as well as corporate gifts. Whatever the occasion, CHATTERBOX has you covered.
Loyalty Rewards Program
Our Loyalty Rewards Program has just launched! We are so grateful for the support of our customers and we want to show our appreciation. As you support us, we support you by giving you points towards your purchases.
Coffee, Tea & Conversations
Coming soon during Fall/Winter 2019, we’re launching Coffee, Tea & Conversations with Orange Street Storehouse. You will have the opportunity to host tasting parties with friends, family or coworkers in your home or office. The host or hostess will receive a gift, earn loyalty reward points, plus a percentage off any purchase.
How do you, personally, define success? What’s your criteria, the markers you’re looking out for, etc?
Many people define success in different ways. Success to me is doing what you love and creating the life you desire, all while changing and impacting lives in a positive way along your journey. – Michelle Capers
Contact Info:
- Website: www.orangestreetstorehouse.com
- Phone: 678-506-1045
- Email: info.orangestreet@gmail.com
- Instagram: @orangestreetstorehouse74
- Facebook: facebook.com/orangestreetstorehouse
- Twitter: @OrangeStreet74
- Yelp: webuyblack.com/orangestreetstorehouse
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