Today we’d like to introduce you to Parisa Hervani and Ginger Ellington.
Both Ginger and Parisa have always been into health and wellness. Ginger has a Masters in natural medicine and has dedicated years of her life to working in wellness. After a knee surgery needed due to years of tennis, Ginger’s physical therapist recommended barre for her to rebuild her strength and protect the knee joint. She was amazed at the results, not just in her knees but in her entire body. She became an avid barre attendee but wanted a little more variety in her workout routine. She called family friend Parisa who had been raving about barre for years. Parisa was also going through her yoga teacher training on her weekends away from her corporate finance job. Parisa, a self-proclaimed biohacker, was always fascinated by physiology and enhancing the body’s performance.
Parisa told Ginger about this amazing barre franchise she went to in Milwaukee, and the two drove out to the closest location. They knew this body positive, empowering, results driven, effective workout with multiple class types built on the pillars of cardio, strength, and restoration had to come to the Atlanta area. They decided to build the first Barre Code studio of Georgia in Alpharetta. The studio Grand Opened Feb 1st (six weeks prior to closing due to COVID 19). The studio has reopened with rigorous health policies and socially distant classes along with outdoor, Livestreaming, and On-Demand classes. Ginger and Parisa believe in The Barre Code and the growing Barre Code community in the Alpharetta studio. They know that working out, a sense of community, and a big dose of fun keeps people strong and smiling. They hope to see the other side of this pandemic and open up more studios in the Atlanta area.
Has it been a smooth road?
Having to shut down six weeks after Grand Opening was devastating. We had cancel request after cancel request fill our inboxes. Had we had more time to build members, perhaps the blow would not have been as devastating. We essentially had to start over after all the months of hard work and investment put in. We thought we were going to close multiple times, but seeing the girls walk in and hearing their testimonies kept us fighting and praying. We saw miracles happen to keep our doors open that shocked and awed us honestly. We still don’t know what the future holds, but we believe we are meant to be here together providing this space for these women for as long as we can. The Barre Code mantra includes the line, “Every day we work hard to realize our potential. To dig deep and discover what we are capable of”. We, along with the entire Barre Code Alpharetta community, are living this out every day, and so we fight on.
The Barre Code Alpharetta – what should we know? What do you guys do best? What sets you apart from the competition?
The Barre Code is a national boutique fitness franchise that goes beyond the barre to offer cardio, strength training, and restorative classes with an emphasis on positivity and female empowerment. Clients of all fitness levels and abilities are welcome, and our wide variety of class styles, body-positive motivation, and custom-curated playlists lead to a unique experience that has every client leaving the studio feeling stronger and more confident than ever. The Barre Code is more than a great workout; it is a fitness community with a mission around self-acceptance and female empowerment that will help you strengthen your relationship with your body and the women around you.
The Barre Code offers a wide variety of class styles including our three core formats:
Barre is our original total-body isometric workout, designed to build muscular endurance & mental strength. We use a wide variety of props, variations, and playlists from week to week, guaranteed to keep you engaged.
Brawl is our nationally-acclaimed cardio kickboxing class designed to test your coordination and endurance. You’ll kick, punch, sweat, and walk out feeling like a total warrior!
Bootcamp class is designed to build functional strength & improve cardiovascular conditioning. We promise a sweaty, heart-pounding workout that uses heavy weights, HIIT, and high-energy playlists.
BarRestore/HIITRestore is a highly efficient 30-minute workout combined with an extended opportunity to give back to your mind and body through a 20-minute restorative flow. We increase tissue temperature and blood flow in the first section of class to help us further stretch and lengthen our muscles in our stretch. You’ll help prevent injury, increase your body’s potential to perform, and walk out feeling mentally and physically reset, focused, and restored.
Let’s touch on your thoughts about our city – what do you like the most and least?
Alpharetta is the best. It’s a very family focused community, but we also love our adventures here. We have amazing restaurants and breweries, great shopping, awesome entertainment like live music, wonderful walking, trekking, and biking trails around and in the city. We teach an outdoor class in the city center Saturday mornings and then hit the Farmer’s Market followed by a healthy and delicious brunch at Never Enough Thyme. It’s the perfect Saturday morning that Ginger and Parisa look forward too each weekend. Also the wellness community here is so welcoming and encouraging. We all promote each other and use each other’s services. It’s really wonderful to see so many small businesses rallying to support one another during these times. No complaints from us about Alpharetta!
Pricing:
- First Class Free includes digital and in person
- Unlimited Membership $99/mo (no contract, normally $139) includes digital and in person (Indoor and Outdoor with props)
- 8 Pack Monthly $79 (no contract, normally $99) includes digital and in person (Indoor and Outdoor with props)
- On-Demand Digital Membership $29/month
Contact Info:
- Address: 2500 Old Milton Pkwy
Suite 125 Alpharetta, GA 30009 - Website: https://linktr.ee/barrecode_alpharetta
- Phone: 6789840722
- Email: Alpharetta@thebarrecode.com
- Instagram: https://www.instagram.com/barrecode_alpharetta/
- Facebook: https://www.facebook.com/thebarrecodealpharetta
- Yelp: https://www.yelp.com/biz/the-barre-code-alpharetta
- Other: https://www.youtube.com/watch?v=06l0SL1J5XY
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