Today we’d like to introduce you to Rajeene Rainey.
Hi Rajeene, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Truth is, I didn’t start this business because it sounded like a good idea or a quick way to make money. I started it because life made caregiving personal for me, and the right opportunity came up when I was already looking for a change.
I’m originally from Rochester, New York, and I moved to Georgia in 2010 for warmer weather. With my MS diagnosis, I needed to live somewhere that supported my health. Georgia also made sense professionally because my 9-5 has offices here. Living with MS has given me a perspective I don’t take lightly. I know what it feels like to need care and what it means to give it. That lived understanding shapes how I lead, because I understand how vulnerable life can feel when things change, and you suddenly have to lean on others.
I’ve always been a builder. I earned my BS in Business Administration and my MBA, and I spent years in program and project management. On paper, I knew how to plan and execute. What prepared me most, though, was watching my own family go through caregiving up close.
Both of my grandmothers needed home health assistance, and that experience changed me. I saw the worry, the confusion, the guilt, and the “Are we doing the right thing?” conversations that happen behind closed doors. Families don’t call for help because everything is going great. They call because something is happening fast, emotions are high, and families have to make decisions.
That’s why I built CareBuilders at Home – Marietta. I wanted it to feel like relief. We provide whole-person support through non-medical in-home care, senior placement guidance, and 24/7 alert monitoring. We are private pay, and we also support families using VA benefits and qualifying long-term care insurance. We offer flexible, curated care packages because care should fit real life, not a one-size-fits-all checklist.
Alongside the care business, I also write. I own Butterfly Faith Press, and I wrote a self-help guide titled *Let Your Cup Runneth Over*. It’s available on Amazon and on Kindle. Writing is another way I serve, especially for those who are caregivers carrying a lot and trying to keep showing up.
This work takes resilience. I feel that trust comes in everyday moments: calls returned, concerns heard, questions answered, and families feeling supported rather than left in the dark. I stay close to the details because my clients and their families matter, and I take that responsibility seriously.
I’m proud, not just because I own a business, but because I built something that meets people in vulnerable moments and helps them feel less alone. And I’m still building, because this mission is bigger than me. It’s legacy work.
And I can’t leave out two important members of my team: my two loyal service dogs. They support me day to day, and they bring real joy when we visit assisted living communities. Sometimes care is a calm voice and a clear plan. Other times, it’s a wagging tail that changes someone’s whole mood in seconds.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
No, it definitely hasn’t been an easy road, even as part of a franchise. People assume a franchise automatically makes things simple, but my experience was different because I was the first CareBuilders in Georgia. The process was new, not just to me but to the franchise as well, so even with a solid foundation, there was still a lot to create, learn, and figure out in real time.
One of the biggest struggles was licensing. It took nine months before I could even be approved to operate fully, and during those nine months, the bills didn’t stop. Everything costs money: compliance, insurance, systems, marketing, training, and simply keeping the business alive while waiting on approval. That period tested my patience, my faith, and my finances because you’re investing in something you can’t fully monetize yet.
Another challenge has been entering a market where established in-home care businesses already have a strong foothold. When you’re new, you’re not just selling services, you’re building trust from scratch. You have to prove your value, show consistency, and earn relationships one conversation at a time.
And then there’s the operational catch-22 that nobody talks about enough: you need clients to have caregivers, but you need caregivers before you can take on clients, and they have to be quality caregivers. You can’t grow a care business without great people delivering the care, but recruiting and retaining dependable, compassionate caregivers takes constant effort, resources, and attention.
And I also want to say: I’m not an island. I would not be able to do what I do without my awesome office admin, **Nasia**, she’s truly my right and left arm in this business. From keeping things organized to helping communication stay tight to supporting the day-to-day moving parts people don’t see, she helps ensure we can show up for our clients the way they deserve.
So yes, there have been plenty of challenges. But those struggles have also made me sharper, more strategic, and even more committed to doing this the right way. Because at the end of the day, real families are trusting us in some of their hardest moments, and that responsibility matters more to me than taking the “easy” route.
Appreciate you sharing that. What should we know about Carebuilders at Home – Marietta?
CareBuilders at Home – Marietta (Nobility HealthCare LLC) is a private-pay, non-medical in-home care company serving Cobb County and the surrounding Metro Atlanta area. We also provide senior placement support and 24/7 alert monitoring, so families can get help at home and guidance when needs change.
We are known for a whole-person approach and clear communication. Families usually call us during stressful times. They may feel overwhelmed, unsure what to do next, or stretched thin while balancing work, family, and caregiving. We start by listening. Then we explain options in plain language and build a care plan that fits the client and the family.
Our services include companionship, personal care support, respite care, medication reminders, light housekeeping, meal preparation, transportation, and safety check-ins. We also help families explore independent living, assisted living, and memory care when staying at home is no longer the best option. In addition to private pay, we can support families using VA benefits and qualifying long-term care insurance.
What sets us apart is that we do more than “fill hours.” We offer flexibility and curated care packages that fit real needs. We have structured options, and we tailor them based on service hours, frequency, and the client’s situation. Some families need a few hours a week. Others need daily care, overnight support, or live-in care. As needs change, we adjust the plan.
I’m most proud that CareBuilders stands for trust, responsiveness, and respect. Readers should know we are local, hands-on, and serious about helping families through real-life transitions.
We’d love to hear about how you think about risk taking?
I don’t see risk as something to chase. I see it as something to plan for and manage. I’ll take a risk when the purpose is clear, and the outcome is worth it, but I don’t gamble with people’s care, payroll, or my reputation. For me, risk means doing the homework, understanding what could go wrong, and moving forward with a real plan.
A major risk I took was investing in a franchise model that had a new footprint in Georgia. The franchise has built-in systems, such as HR and payroll support for caregivers. However, my risk was investing in the model and choosing to be the first to launch it in this market. The franchise itself isn’t new, but it was new to this area and to the state, so there wasn’t a local track record to lean on. I had to build awareness, trust, and referral relationships from the ground up while competing with agencies that already had a foothold.
What made the risk even bigger was that I did this while still working a full-time 9–5 job. That means long days, limited time, and no room for inconsistency. I’ve had to stay disciplined, build strong systems, delegate when possible, and keep showing up.
At the end of the day, I take risks that make sense. I protect what matters, move in steps, and make decisions I can sustain. If the risk supports the mission and helps families, I’m willing to take it, but I do it with my eyes open.
Contact Info:
- Website: https://www.carebuildersathome.com/marietta/
- Instagram: https://www.instagram.com/cbah_marietta/
- Facebook: https://www.facebook.com/profile.php?id=61558782962993
- LinkedIn: http://www.linkedin.com/company/carebuilders-at-home-marietta
- Yelp: https://www.yelp.com/biz/carebuilders-at-home-kennesaw
Image Credits
Group Picture my employees with Lady Joy
Birthday Celebration photo taken at Oaks at West Cobb
