Today we’d like to introduce you to Randalla Lawrence.
Hi Randalla, so excited to have you with us today. What can you tell us about your story?
I got started with Public Relations/Events when I attended college at Georgia Southern University. I started out joining clubs such as PRSSA on the board as the historian and Dimes Fashionz as part of their PR committee. I also began networking there collaborating with other fellow PR students collaborating on projects and helping with shows on campus. For a short time, I worked with Ardre Orie getting her booked for an event at GSU and helping with her IAM500 event. I also began working for an upcoming radio show called Mula Radio booking artists for the show. I took a 3-year break for personal reasons to get myself together to refocus. In 2019, I was fortunate to work “The Real BlacChyna Premiere that was coordinated by award-winning publicist Phreshy. From there I began working on more events such as the Black Music Honors, The CreamTalk Tour, Queen Naija Album Release Party, Akeem Ali Release Party, Grand Opening of Queenz Krab Atl, and much more.
Also during this time, I began to create my own identity by creating The Prima Donna Brand offering services that help with writing bios, press releases, brand strategizing, and virtual assistance. Since creating my brand I was writing blogs for my site as well as for ConversationPiece I also was able to book interviews for independent artist 55o Flokk on indie platforms, as well as help with product placement for a skincare line called Munette Naturals.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
No, it has not always been a smooth road, financial and personal reasons got in the way, lost my confidence due to those reasons as to why I took a break just to get my mental back on track.
I remembered emailing so many people to connect and find a mentor and no one really responding back which became a reason why I started the Prima Donna Brand in hopes of growing and one day being able to give theirs a great opportunity.
We’ve been impressed with The Prima Donna Brand , but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
My business is called The Prima Donna Brand that offers PR-related services to help maximize small businesses or individuals. I mainly focus on how to take a person from point A to B in hopes of them gaining a long-lasting relationship with the media. I specialize mainly in working with other publicists doing production events, that is mainly what I’m known for and it’s something I’m really good at, it also has helped me build great relationships with other established publicists.
I think what sets me apart from others is my passion because I love everything PR lol. Not only do I focus on strategizing and helping clients I also focus more on building the relationship with the clients and making sure they are valued. I also offer services that include me to do write-ups for other publicists and platforms as well such as blogs, and websites.
Brand wise I am proud that I created a brand that resembles who I am from the name to the layout and I’m proud that have been more consistent with it as well. I have focused on more creative ways to connect with people in hopes to gain more clientel.
I want readers to know that my brand offer services that include writing bios, press releases, brand strategizing, and virtual assistance for small business or individuals
Let’s talk about our city – what do you love? What do you not love?
I like that I am located in a convenient area where I can be more accessible to go to functions in the city before I use to drive 4hrs just to work events and network.
The least I like of course is the traffic lol, it’s crazy.
Contact Info:
- Website: https://linktr.ee/primadonnabrand
- Instagram: https://www.instagram.com/primadonnabrand/?hl=en
