Today we’d like to introduce you to Renee Fouquet.
Renee, please share your story with us. How did you get to where you are today?
I started CLEAN.FIT out of my personal passion for healthy living. I believe that eating clean, real foods, and staying active can give you the energy to live the life of your dreams!
My focus on wellness came from seeing first-hand what it’s like to not have your health: my little sister Rachael was born with congenital heart disease, which led to a heart transplant at age 5. This beautiful gift of life gave us 14 more incredible years with Rachael! (That’s why I am a huge organ donation advocate – please consider registering to be an organ donor!).
According to the CDC, up to 40% of annual deaths from the top five leading causes in the US are thought to preventable. In other words, the small lifestyle decisions we make every single day add up cumulatively to either give us health or risk facing disease.
This is staggering! Seeing what Rachael went through from having a disease that she didn’t choose made me so passionate about helping people avoid awful diseases that they can potentially prevent!
It’s become my personal mission to encourage and educate others to preserve their most important asset: their health. And because I know full-well how short life is, I want to inspire people to maximize the gift that is each and every day – by choosing happiness, by being committed to learning and growing, and by being kind and loving towards yourself.
Rachael’s life purpose was to change people’s lives for the better. It’s with honor that I strive to carry on that torch. So, I created CLEAN.FIT to help people fuel their mind and body to be the best version of themselves!
Has it been a smooth road?
Starting a business is NEVER easy… as they say, if it were, everyone would do it!
When I am asked what the hardest part of starting a business is, I say “everything!” because it is so true. When you’re starting off, you don’t know how to do most things, and worse – you don’t even know what you don’t know.
I experienced many challenges that are unique to product-based businesses right off the bat – figuring out inventory control, supply/demand, pricing correctly, and logistics such as product storage and box packing. Not to mention – the beast that is marketing! You can have the best business idea in the whole world, but if no one knows about it, no one is going to buy it.
My biggest marketing challenge at first was messaging – figuring out how to succinctly explain what our product is, and creating a compelling offer. It’s one thing to explain what your business is to someone in person, it’s yet another to figure out how to grab a potential customer’s attention online in 3 seconds or less when they are being bombarded with information overload… and getting them interested enough to want to learn more.
I faced A LOT of trial and error to see what would stick… the first year and a half of business was honestly just trying to get our messaging right so we could attract the right target audience. Our sales suffered because of this, but if we didn’t try and fail, we wouldn’t have figured out what people want from us.
I think that’s true for most businesses, you usually don’t knock it out of the park the first time… or the first several times for that matter. Success is usually right on the other side of where most people give up, so you just have to keep going!
So, as you know, we’re impressed with CLEAN.FIT Box – tell our readers more, for example what you’re most proud of and what sets you apart from others.
CLEAN.FIT is a monthly subscription box of clean, healthy snacks, supplements, and superfoods. The products inside will NEVER include any yucky ingredients such as: GMO’s, preservatives, fillers, artificial sweeteners/colors/flavors, etc. You’ll find only good, clean yummy snacks! Plus, every box contains an at-home workout you can do without any special equipment, to leave you feeling strong.
We are known for curating items that our community can trust – we do the work of researching products and making sure they are of the highest quality and contain NOTHING artificial. This is what sets us apart – there are plenty of other snack subscription boxes out there, but not any that guarantee the items are “clean” and natural – while still being delicious!
Let’s touch on your thoughts about our city – what do you like the most and least?
I grew up in Atlanta, went to undergrad at Georgia State, and stuck around in the city for a few years after before moving to NYC and then to Austin, TX.
When I left for NYC, I wanted an even bigger city, but when I got to Austin I realized that Atlanta really IS a huge city after all! Since then, it has grown SO much more and has even more to offer.
I love all the amazing and delicious local restaurants, outdoor spaces, and an overall focus on healthy living. I also love the diversity of the city, which allows me the opportunity to make friends from all over the world! I also love that the city is focusing on ways to improve public transportation, which has historically been a big pain point for Atlanta.
Pricing:
- Regular size boxes start at $29.70/month (with an average value of $50+) – we have Gluten-free, Dairy-free, Vegan, and Vegetarian boxes available!
- #SuperSnacker size boxes start at $50.96/month (with an average value of $75+) – we have Gluten-free, Dairy-free, Vegan, and Vegetarian boxes available!
Contact Info:
- Website: cleanfitbox.com
- Email: hello@cleanfitbox.com
- Instagram: instagram.com/clean.fit_box/ | @clean.fit_box
- Facebook: facebook.com/cleanfitbox/
Image Credit:
Andrea Fornerova
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