Today we’d like to introduce you to Rich Newton. They and their team shared their story with us below:
One afternoon, Rich Newton got a wild idea to make peppers. He took the inspiration from a combination of Southern sweet pickles and ‘Cowboy Candy’ but improved upon it with his own rendition to come up with “Elevated” sweet & spicy peppers. Many, many more afternoons and recipe tweaks later, our Point Blank Pepper Company Mild Caliber ‘Smoke Rings’ were born. In the process. he also made a Mild Caliber sweet & sour(ish) Table Sauce that can pretty much go with anything! We’ve increased the heat to a Hot Caliber with our Hallow Rings which are jalapeno & habanero slices with ghost pepper powder added and with our Table Sauce Version 2.0 which is our original Table Sauce with ghost pepper powder added. Most recently, we have added an “Elevated” powder called PITH’D OFF! which is comprised of roasted jalapeno pith which can be used to increase the heat in any dish without altering the flavor by adding additional spices. As with all of our products, we use the term “Elevated” to represent Above The Ordinary.
We have tremendous respect for the military, all armed services, and first responders, which is reflected in our company name, logo, overall branding, and pride. We thank you all for your service!
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
You always have a few bumps in the pepper field. However, when you are up against a situation such as off-season for Markets or trying to procure the best route to advance and grow your brand, you just have to find a way to go around, over or under that obstacle. In the end, you’re always learning and proud of the fact that you have made it this far…with much more challenges ahead.
Appreciate you sharing that. What else should we know about what you do?
Our family culinary heritage has allowed us to be on the path where we are today. Both of my parents, Bill & Sally, were always either in the kitchen or out on the patio firing up the grill while I was growing up. Mindy’s parents, Keith & Sarah, always had wonderful meals planned for us when we would join them for Holidays and family gatherings. Mindy and I have brought together the cooking styles of the two households throughout our daughter Katie’s life, and she has proven that we can learn a thing or two from her!
Is there anyone you’d like to thank or give credit to?
As mentioned previously, much of our branding is based upon the military, which my Father was a part of as a young soldier. At each & every event where we sell our products, one out of four guests will comment on how much they like it and that it’s a great addition to the overall product. After all, it’s the 1st thing that you will see from across the parking lot.
That brings us to our customers. We wouldn’t be here if it weren’t for them. We have those that you could consider your regular customers who show up every week simply to say hello, ask how things are going, and grab that jar of Smoke Rings that they need for their charcuterie board this upcoming Saturday night or the bottle of Table Sauce V2.0 for their waffles & bacon on Sunday morning. The best part is when they turn around to a guest who isn’t familiar with our brand and exclaims “OMG, you have to try the Rings on a Sub Sandwich or the V2.0 sauce on ice cream!” We thank all of them and can’t wait to meet more.
Contact Info:
- Website: https://www.pointblankpeppercompany.com
- Instagram: https://www.instagram.com/pointblankpeppercompany/
- Facebook: https://www.facebook.com/PointBlankPepperCo
