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Meet Rush Imhotep of Northwestern Mutual Goodwin, Wright

Today we’d like to introduce you to Rush Imhotep.

Hi Rush, please kick things off for us with an introduction to yourself and your story.
I grew up in Brooklyn, NY and attended Poly Prep Country Day School. I was a 3 Year Varsity Letterman on their football team, and an Amateur Golden Gloves Boxer.

At Poly I garnered numerous accolades, and in my Senior year was ranked the #11 Player in the city by MSG Varsity.

I now splits time between Atlanta and New York, and when I’m not working, I compete in Pro Am Jiu Jitsu tournaments

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It certainly has not been a smooth road. Starting a business, as many of your readers know, is never easy—especially in the early years. Most businesses fail, and when you’re dealing with something like money and money management, you have to earn people’s trust. It takes time to build, develop, and cultivate trusting and healthy relationships with prospective clients and centers of influence. Things are good now, but it definitely took a while to get here.

Appreciate you sharing that. What should we know about Northwestern Mutual Goodwin, Wright?
I’m part of an advisory firm here in Atlanta with Northwestern Mutual. There are many other advisory firms that offer similar services—retirement planning, investment solutions, insurance, taxes, and so on. I think where we’ve really been able to separate or differentiate ourselves is through our people. I work with a really special team of high performers—former professional athletes, entrepreneurs who have built and sold businesses, and advisors with decades of experience working with high-end executives both locally and nationwide. Our human capital is what truly makes us unique. I’d even include myself in that; there just aren’t many advisors with my background doing what I do. And I think that’s really what makes us special. It’s the people.

Any advice for finding a mentor or networking in general?
That’s a great question. I think whenever you’re soliciting something—whether it’s time from a prospective mentor or money from a prospective client—you need to be thinking, “What’s in it for them?” And you need to have a clear way to answer that question. Once you do, and you’re able to deliver on it, you’ll find that things like networking, finding mentors, and building relationships become a lot easier.

If you approach networking or mentorship from the standpoint of “I need this” or “I need a mentor,” you can still find one—but I think you’ll have much more success if you lead with, “What can I do for them?” What value can you bring to your mentor or your network that they’d appreciate and feel compelled to reciprocate—whether that’s with their time, money, or wisdom.

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