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Meet Sam Oh of Nam Dae Mun Farmers Market in Atlanta

Today we’d like to introduce you to Sam Oh.

Thanks for sharing your story with us Sam. So, let’s start at the beginning and we can move on from there.
We’ve come a long way since opening our first Nam Dae Mun Farmers Market in 2005. Mr. Kim’s (Owner & Founder) vision was to offer an incredible selection of exotic foods that you simply won’t find in traditional markets. Another important goal was to enrich the lifestyles of the communities we serve, including many diverse ethnic families, by offering a wide variety of international foods, general merchandise and household items sourced from around the world. Ever since, we now have 7 locations and currently working on the 8th location in West Smyrna.

The name Nam Dae Mun is derived from South Korea. It translates to “Great Southern Gate” in reference to the first National Treasure of South Korea. It is one of the historical pagoda-style Eight Gates positioned in the Fortress Wall surrounding the city of Seoul. Dating back to 1414, Namdaemun Market was established next to the Great South Gate to be a trading marketplace with commercial activities as traders set up various shops. Trade was active in grains, fish, fruit, and miscellaneous goods.

Our mission is to become your ultimate “Gateway to Savings & International Foods.” We don’t just focus on Asian products, we offer products that are literally from around the world that would be of fit to our Georgians and beyond. Many find the experience of Nam Dae Mun Farmers Market as a culture exchange, rather than your normal grocery shopping experience.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Our challenge now is to elevate our brand from small business to a much larger scale, while maintaining our ongoing growth. We have our core returning customers, however, we feel that there is much room for us to be attractive to other markets and ethnic groups that still haven’t heard of Nam Dae Mun Farmers Market.

We are working on new implementations to our brand to attain & retain new customers.

Alright – so let’s talk business. Tell us about Nam Dae Mun Farmers Market – what should we know?
My name is Sam Oh, Marketing Manager for Nam Dae Mun Farmers Market. With the grassroots approach, we expanded up to our 8th location, and proud to state that the growth is still in process onto more locations.

We are now in a position to have our brand become more transparent with all types of markets with utilizing new marketing techniques and strategies. This includes implementations of loyalty programs, consistent weekly/monthly e-blasts of promotions, consistent social media presence, relevant and unique advertising, and more!

Nam Dae Mun Farmers Market is best known for – being able to bring HOME to HOME. Meaning, a family from a different country that are now residing in Georgia, can find comfort foods & ingredients from our stores to bring to their homes. It is also pleasant to see customers asking each other of different products, on how to prepare or eat them. You get to witness culture exchange every day!

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