Today we’d like to introduce you to Shauna T.
Shauna , we appreciate you taking the time to share your story with us today. Where does your story begin?
“I had never owned a business before and had no knowledge of what to do. I didn’t plan on owning a boutique or becoming a business coach—I was just out here in survival mode.”
When I started, I was 36, working full-time, raising two kids, and stretched in every direction. I was tired—mentally, emotionally, and financially. I knew I wanted more, but I didn’t have a clear roadmap. What I did have was hustle, heart, and a vision I couldn’t shake.
I launched my first t-shirt brand with no blueprint. No big following. No warehouse. No marketing team. Just a message that spoke to real women like me—women tired of playing small. That message connected, and I made $100K in my first year by showing up consistently, testing, tweaking, and most importantly—listening to what my audience needed.
In 2021, I launched a plus-size women’s boutique that went on to make over $500,000. That journey taught me something powerful: most people aren’t failing because they lack talent—they’re stuck because they lack strategy and systems.
That’s when the shift happened. I realized other women—especially product-based business owners, boutique owners, and creators—needed real support connecting the dots between content, strategy, systems, and sales. So I became that coach—the one who could show you how to build a brand from the bottom up.
Now, I run She Wins University—my coaching platform where I teach women how to launch, grow, and scale their brands to six figures and beyond. I mix business with clarity, content with purpose, and strategy with systems. Because it’s not just about posting online—it’s about increasing your impact, walking in your God-given purpose, and building a business that’s rememberable and profitable
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Not at all. Honestly, one of my biggest struggles wasn’t strategy—it was mindset.
I had to learn how to stay disciplined and do the work even when I didn’t feel like it. That was the hardest part. You can have all the dreams in the world, but if your mindset isn’t solid, you’ll keep talking yourself out of your next level. I had to silence the doubt, push past fear, and stop waiting to “feel ready.”
Then there was the business side—especially in e-commerce. I had to learn the difference between making sales, having cash flow, and actually being profitable. Those are three completely different things. Just because money is coming in doesn’t mean the business is healthy. I had to get serious about my numbers, my systems, and how I was pricing and managing inventory.
It took time. It took mistakes. But every lesson shaped how I coach today. Now, I help my clients avoid the same traps—because once your mindset is locked in and your systems are right, everything changes.
Alright, so let’s switch gears a bit and talk business. What should we know?
Let me tell you about She Wins University—because this isn’t just another coaching program, this is a movement.
I created She Wins University for the woman who has the product, the passion, and the drive—but needs real strategy, content that connects, and systems that actually work. I help T-shirt brand owners, boutique owners, and product-based business queens go from feeling stuck and overwhelmed to building six-figure brands that create impact and income.
I teach you how to launch with clarity, market with confidence, and build a business that’s built to last. Through self-paced courses, live trainings, and VIP experiences, I guide my clients in mastering things like content strategy, email marketing, e-commerce systems, and how to show up online as the face and force of their brand.
What sets me apart? I’m not teaching theory—I’m teaching from experience. I’ve built multiple brands from scratch, scaled them, and made real money online. I’ve done the trial and error, the late nights, the messy middle—and I bring all of that to the table to help my clients get results faster.
Brand-wise, I’m most proud of the community I’ve built. These women aren’t just building brands—they’re walking in purpose, becoming leaders, and changing their families’ legacies. That’s the win. That’s what She Wins is really about.
So if you’re tired of winging it, and you’re ready for strategy, structure, and someone in your corner who’s going to push you and pour into you—I’m her. And She Wins University is for you.
How can people work with you, collaborate with you or support you?
Wanna work with me, collab, or just support the vision? Here’s how you can connect:
You can work with me directly through my VIP Experience, where I help you map out your strategy, create high-converting content, and shoot your brand visuals in a way that makes your brand pop and profit. It’s for the woman who’s serious about scaling and ready to show up like a CEO.
If you’re looking for a step-by-step game plan to build a solid brand foundation, grab my signature course Build Your Brand at www.shaunat.com. It’s packed with everything you need.
For collaborations, brand partnerships, or speaking opportunities, feel free to email me directly at hello@shaunat.com.
Whether you want to work with me 1:1, learn through my courses, or bring me in to pour into your community—I’m here to help women win in business, branding, and purpose.
Contact Info:
- Website: https://www.shaunat.com
- Instagram: https://www.instagram.com/iamshaunat?igsh=MWJycnRqcDQ4Z2wzdA%3D%3D&utm_source=qr
- Youtube: https://youtube.com/@iamshaunat?si=CZWlnfj_G0G0F735
