Today we’d like to introduce you to Thomas Jones
Hi Thomas, so excited to have you with us today. What can you tell us about your story?
TargIT Creations: Focused on Purpose, Driven by Passion
At TargIT Creations, every design, photograph, and dessert tells a story — a story of resilience, creativity, and purpose. The name “TargIT” was born from an experience that turned frustration into inspiration. After being wrongfully targeted during a routine stop, I refused to let that moment define me. Instead, I created the #ImNotATargIt movement, turning a negative experience into a powerful statement.
Now, TargIT Creations is a reflection of that journey — blending photography that captures life’s rawest moments, custom apparel that speaks your truth, and desserts that celebrate every milestone. Whether it’s behind the camera, designing bold statements, or baking edible art, the focus is always clear: creating with intention and meaning.
Because in life — as in art — it’s all about finding your focus and hitting your target.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Balancing TargIT Creations, while being a full-time teacher has been one of the most challenging aspects of my journey. Teaching demands so much energy, time, and dedication, and finding the space to nurture my creative business wasn’t always easy. There were late nights spent baking custom cakes after grading papers, weekends filled with photo shoots, and moments where I felt stretched thin trying to meet deadlines for both.
Finding that balance meant learning to set boundaries, prioritize tasks, and give myself grace when things didn’t go as planned. Over time, I’ve grown to embrace the busy seasons while also recognizing the importance of rest and self-care. The beauty of it all is that both teaching and TargIT Creations allow me to connect with people, inspire creativity, and make a lasting impact — and that’s what keeps me going.
Can you tell our readers more about what you do and what you think sets you apart from others?
TargIT Creations is a unique blend of creativity that combines photography, custom t-shirt design, and desserts—each tied together by the power of storytelling. Whether capturing moments through a camera lens, designing apparel that speaks to personal identity, or crafting custom cakes that leave a lasting impression, TargIT Creations thrives on meaningful expression.
The brand is especially known for its custom cakes, where each creation is tailored to tell a story. From intricate designs to bold flavor combinations, these cakes are more than desserts—they’re edible works of art. The #ImNotATargIt apparel line is another standout element, carrying a powerful message of resilience and empowerment.
One of the proudest achievements is transforming a deeply personal experience into something positive. The #ImNotATargIt movement not only sparked a meaningful conversation but also created a platform where others feel seen and heard.
What sets TargIT Creations apart is the personal touch woven into every project. Each cake design, photo shoot, or apparel piece is thoughtfully crafted with the client’s story in mind. The ability to connect with people, celebrate their milestones, and turn life experiences into art is what makes TargIT Creations truly special.
Can you talk to us about how you think about risk?
Risk-taking has played a significant role in shaping TargIT Creations. While I wouldn’t say I’m someone who jumps blindly into the unknown, I’ve learned that taking calculated risks is often necessary for growth.
One of the biggest risks I took was stepping into entrepreneurship while still teaching full-time. Balancing a stable career with building a business meant sacrificing time, energy, and sometimes even sleep. There were moments of doubt—wondering if the investment in equipment, ingredients, or materials would pay off. But those risks were necessary to expand my skills, improve my craft, and grow TargIT Creations into what it is today.
Launching the #ImNotATargIt apparel line was another major risk. Turning a personal experience of being unfairly targeted into a bold statement was deeply emotional. There was uncertainty about how people would react, but embracing that vulnerability turned out to be one of the most impactful decisions I’ve made. It resonated with people in ways I couldn’t have predicted, sparking conversations and empowering others to share their own stories.
I’ve learned that risk often comes with discomfort, but that discomfort is where growth happens. Every calculated leap—whether trying a challenging cake design, investing in new equipment, or speaking out through my brand—has pushed TargIT Creations forward.
Pricing:
- Dessert Packages starting at $200+
- Custom Cakes starting at $150+
- Custom Shirts starting at $25+
- Photography starting at $150+
Contact Info:
- Website: https://targitcreations.square.site/
- Instagram: https://www.instagram.com/targit_creations
- Facebook: https://m.facebook.com/THOMAS.TJAY.PRETTYBOISWAGG.JONES/
- Twitter: https://x.com/targitcreations
- Youtube: https://youtube.com/@targit_creations?si=2dhb0VNnofr1ROgR
Image Credits
Thomas Jones
Carlos Jones
