Today we’d like to introduce you to Tiffany Days.
Tiffany, please share your story with us. How did you get to where you are today?
After an extensive career in multifamily management and working on new development apartment communities, I began to take notice at the shallowing talent pool within our industry. It was alarming. Here we are brand new shiny apartment communities, being constructed on every corner, beautiful high-dollar investments, with staff that was leaving much to be desired.
I began to feel sympathetic towards owners, who had no real idea who was responsible for ensuring optimum ROI results for their investments. I wanted to fix it. The solution to the problem was someone who was willing to take the lead on pioneering a fresh wave of talent for the industry. This meant taking a chance on the inexperienced candidates without taking away from the momentum of the company, as it relates to training and on-boarding.
This meant offering a safe place for experienced multifamily professionals, to seek career development without company politics. I did that. I sought out to find unicorns with some sales experience, moxie for storytelling, and selling an experience versus a product.
In addition to being a gatekeeper for apartment staffing, I knew there was a huge disconnect between the marketing departments and onsite teams. So I created essential apartment marketing solutions, that support the onsite level associates. This way they can focus on sales and service.
I am where I am today, because of my commitment to the candidates that I serve and the companies I serve. I am dedicated to finding the right storytellers for the right apartment communities. It’s more than just direct staffing placement. My work comes from a burning passion to see results for both the owners and candidates.
Has it been a smooth road?
Smooth road…? What is that when starting a business or taking a leap of faith to leave your comfort zone? One of the largest hurdles I had to clear was simply starting.
I had to first get past my fear of the lack of diversity and inclusion within the industry (something I plan to be a part of shifting) and how it could potentially set me back or slow my progress. I had to remind myself that results will always speak louder than the objections.
I had to learn to reroute my frustration with leaders that wouldn’t take the time to listen to a quick pitch, answer an e-mail, or return a phone call despite how cost saving or efficient our service may be. The results quickly changed the tide. Now the e-mails and calls are little more frequent.
So let’s switch gears a bit and go into The Communal Group story. Tell us more about the business.
The Communal group is a safe place for aspiring apartment sales professionals to jump-start their careers. We educate aspirants on the ins and outs of apartment leasing. We cover software, best practices, fair housing laws, storytelling, experience building, and value creation.
We are known for our high caliber temporary staffing associates. Most of them are always offered full-time opportunities after working in a temporary capacity. As a former Community Manager that has had to utilize staffing services, I knew there had to be a better business model that would attract a higher caliber of talent.
We truly believe that staffing shortages should not cost the community in sales momentum, so we equip our associates with the tools they need to be an asset. We’re most proud of the authentic impact we make on the people connected to us, whether it be a client partner or one of our associates.
What makes us a unique multifamily staffing agency is our permanent culture. We keep our associates engaged whether they’re on an assignment at a community or not. We believe in the personal development just as much as the career development. Our employees value that.
How do you think the industry will change over the next decade?
I foresee a major change in recruiting practices for the multifamily industry. There will be a hospitality element that may be required of candidates, as the communities are becoming more and more service driven.
As an industry, I can see larger companies dividing into smaller, like-minded hybrid companies. Time versus ROI will be at higher consideration. Once processes are effectively streamlined, do we need to be open seven days per week as an industry? I don’t think so.
I believe we will see a more streamlined apartment living process that will demand a sharp, driven, storytelling talent that will be accustomed to event marketing and sales.
This wave of talent will understand what it means to have processes in place that enable twenty to thirty leases and move-ins per week, making for rapid occupancy results.
Contact Info:
- Website: www.thecommunalgroup.net
- Instagram: https://www.instagram.com/communalgroup/
- Facebook: https://www.facebook.com/CommunalGroup/
- Twitter: https://twitter.com/communalgroup
- Other: https://www.linkedin.com/company/the-communal-group/?trk=eml-company_page_created-body-view_cp_button&midToken=AQEFV_5gks_pjA&fromEmail=fromEmail&ut=1e7FA2SsOKenk1
Image Credit:
Kelley Raye
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