Today we’d like to introduce you to Tiffany and Terrica Ford.
If you asked one of the Ford sisters how did the EdgifiHER™ get started, they would probably say, “It was in our hands the whole time.” Well, we all know that is usually when the best ideas are developed. That moment when the light bulb goes off; shines light on something that has been in front of you the entire time.
In 2016, as Tiffany was putting the finishing touches on Terrica’s hair, they began to brainstorm what products or services they could create that would make a major impact in the hair and beauty industry. After realizing the product was literally in their hands, the question popped in both of their heads “Why are we still using a toothbrush for our Edges?” After a few weeks of throwing out ideas, they sketched several drawings of a brush that resembled a toothbrush but they wanted to create a luxurious look and design that they no longer had to be ashamed of. With keeping the functionality of a lightweight brush, they added the touch of black nylon bristles that allows you to shape, sculpt and smooth your edges to perfection without the breakage, bacteria and embarrassing buildup of a toothbrush- finishing it off with the long sleek tail… thus the EdgifiHER™ was BORN! The Hottest Edge Brush on the Market! Created and designed by Tiffany and Terrica Ford.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The biggest hurdle our business has had to face was raising capital for the first production of the EdgifiHERs. After sharing our idea with a few loved ones that love hair & beauty just as much as we do-we knew we had something on our hands. Tiffany & I tirelessly tried to pull our funds together and after seeing that we needed more funds, we decided to create a Kickstarter campaign. In 2017, we launched EdgifiHER’s Kickstarter campaign but was unsuccessful at meeting the goal of raising the capital that was needed.
Although initially, it is was a little discouraging, as we thought we would get a lot more financial support than what we received; we didn’t give up! We leveraged the commitments from some of the campaign contributors, pulled our savings together, and our parents- who have always believed in our dreams- helped us get the funds needed to produce our first production of inventory.
Alright – so let’s talk business. Tell us about EdgifiHER – what should we know?
EdgifiHER™ is a chic & cosmetic hair tool for ALL hair types to not only create the perfect edges but to also tames those fly-aways on the go!
It is a multi-functional hair tool that has a long sleek tail used to detangle, tease and section the hair! And yes it can also soothe that annoying itch of the scalp!
We have incorporated the shape and nylon bristles typically used in a toothbrush into each design, but the EdgifiHER™ delivers a more glamorous, sanitary and convenient edge styling tool.
The EdgifiHER™ is designed to include black bristles to conceal product residue from the aftermath of hair gels/dyes.
What sets us apart from others is that we created & designed our hair tool from scratch. We came together with a yellow pad & drew out exactly what we wanted the EdgifiHER™ to look like – the color, the style. Terrica came up with the name that would define our brand, we then sought out getting a 3D prototype made. From there, we traveled to different manufacturers until we found the perfect one that could create our mold so no other company has our unique design. To help stir our consumers away from using the age-old “beauty secret” of using a toothbrush (in most cases a used toothbrush) to do their edges, we wanted to ensure that the EdgifiHER™ had a luxurious look & design so we chose to go with the Metallic Gold & Chrome silver colors to provide a piece of luxury in your hand.
What we are most proud of as a company is that we started with an idea, brought our idea to reality, and took the time & measures to have our product & dreams protected. From the beginning, we knew that we wanted to do this the right way so we made sure that our name & product was trademarked and patent approved. Our proudest moment was when we could officially call ourselves Inventors!
Is there a characteristic or quality that you feel is essential to success?
Looking back at our journey and where we are today, has helped provide a great example of how two African American women from Decatur, GA didn’t let their hurdles and obstacles stop them because we knew that this was bigger than US! EdgifiHER™ is a Brand. A brand that will create hope in other black girls that they can do it too. That with a dream & the drive you can create your own success. If you have ever had an idea/invention GO FOR IT!!!
Through the journey of creating the EdgifiHER™, we have also learned that building a great team is vital! We definitely couldn’t have done this without our partners Jasmine Pennamon & Chassydi Butts. They have tremendously helped shape our company and helped define our company’s culture. This has shown that when women come together, we can create & produce amazing things. We believe Good teams become Great ones when the members trust each other to surrender the “me” for the “we”.
Early on, we all knew the importance of the Power in the Female Dollar and we wanted to create a product that would cater to that market. We, like many others, have seen over the recent years, a spike in edge products such as edge control, edge gel, edge dye, edge pomade, etc. So our team wanted to ensure that when we brought the EdgifiHER™ to the market the quality of the brush would push the EdgifiHER™ to become the #1 Prominent Edge Brush to be paired with your favorite edge control.
Our goal is for any product we put out into the market, that it will make our consumers (especially women) feel good & confident about themselves and we want to be the brand that will help equip them with the tools that would do just that. Give you a luxury feel at an affordable price!
It is our mission to bring awareness that it’s Time to Throw Away Those Dirty Toothbrushes & Get Yourself an EdgifiHER™ because let’s face it your Edges Deserve the Best!
Pricing:
- Metallic Gold EdgifiHER™- $9.99
- Chrome Silver EdgifiHER™- $9.99
Contact Info:
- Website: https://edgifiher.com/
- Instagram: https://www.instagram.com/edgifiher/
- Facebook: https://www.facebook.com/edgifiher/
Image Credit:
Kevon Richardson Photography
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