May 15, 2017

Meet Tracy Nicole of Tracy Nicole Clothing in Buckhead

Local Stories

Today we’d like to introduce you to Tracy Nicole.

Thanks for sharing your story with us Tracy. So, let’s start at the beginning and we can move on from there.
I was an Occupational Therapist by day when I decided to go back to school at night to study fashion design. I knew it was my passion when I would work a 10-hour day and look forward to going to school at night. When it came time to make the career change, I decided to open a retail store called Tracy Nicole and it was there the brand was born and I walked away from therapy for good. It would be five years later that I actually got the courage to start developing my line and focus solely on Tracy Nicole Clothing. I started creating everything by hand and having small trunk shows. I was able to grow my clientele through grass roots and it continues to grow. I now manufacture in Atlanta and Los Angeles.

With more than a decade of experience in the fashion industry, I have realized national recognition while successfully maintaining a quality and uniquely expressive brand.

The Tracy Nicole brand is growing and can be found on tracynicoleclothing.com. An exclusive collection for Belk Stores was launched in the spring of 2017. We will launch Tracy Nicole kids and men’s in the fall of 2017.

Has it been a smooth road?
As a single mother of two small children I experienced many challenges while striving to follow my dreams. My children always come first so there were a lot of sleepless nights and long days of working on the growth of my business.

It hasn’t been an easy road. Before the launch of my first collection, I was diagnosed with breast cancer. I stayed positive and kept my focus on the future. Firmly believing that one can always find the silver lining in any situation, I took my breast cancer survival journey and used it as inspiration and launched a new collection of Tracy Nicole Clothing.

I started a blog called beneaththepetals.blogspot.com about the experience because I couldn’t bring myself to talk about. I was able to answer everyone’s questions through the blog. The hardest part was gaining the courage to start over after my recovery.

So, let’s switch gears a bit and go into the Tracy Nicole Clothing story. Tell us more about the business.
The Tracy Nicole clothing line represents Modern, Southern style in its all-encompassing representation of soft, flowing textiles that are simple and easy, while also being comfortable and transitional, for the woman juggling work, life and play!, The line gives the consumer buildable ensemble pieces, that marry from season to season, one line to the next.

Known for my timeless, versatile pieces, I have created items for an extensive clientele over the years including Rozonda Chilli” Thomas, Keshia Knight-Pulliam, Terri J. Vaughn, and Jasmine Guy.

I am proud of every design and the way the clothing makes my clients feel creating repeat customers that love building their wardrobe with Tracy Nicole. I am most proud of the t-shirts we create for young girls and sell to fund self-esteem workshops and book scholarships for first generation high school graduates.

Tracy Nicole Clothing is made for every body type and compliments the curves. Many pieces from each collection are considered transitional pieces that can be worn through pregnancy, recovering from surgery, and weight gain.

You will be able to pull out a timeless piece in 5 to 10 years and still wear it like new.

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