Today we’d like to introduce you to Ursula Foster.
Hi Ursula, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
When I started my massage practice in 2009, everyone was my client. I didn’t have a specific focus, whoever was paying was my focus. Once I started to settle down, after trying and working in several different spaces, I started to tune into how I felt when I worked with a particular client…my sisters, women from all walks of life, who like me, were navigating career, family and life in general.
I recognized that I wanted to transition to more women’s wellness. In an industry where the word self-care is the buzzword, I really wanted to know… “What does self-care look like to you?” and then work a session around their answer.
Now that I’ve settled into my practice, I shifted my customer base to women, I still have loyal male clients but my heart is with my sisters.
Armed with the self-care question in my mind, I started creating and shifting my offerings and services to meet the needs of my female clients.
I added yoga, yoni steams, meditation and Yomassage®️, a unique combination of meditation, yoga movement and hands-on massage therapy. I added special services for women who have experienced pregnancy loss through journal prompts, womb love interactive meditation and just support from someone who has been there.
This shift in my practice has been exciting and rewarding with more coming soon.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It has not been a smooth road. Coaches will tell you to find your niche from the very beginning but it took me years to really nail down the clientele I love to work with. Because I floundered around not knowing my niche, I was broke a lot.
Not only did I have to define my Ideal client, I had to change my mindset around money. I also had to shut out others people’s definition of success and define it for myself. The reason why another person’s success doesn’t feel right to you is because it’s not your definition of success. Set yourself free by defining your own. This is not an overnight thing. Following your heart is a process.
But well worth the journey.
Alright, so let’s switch gears a bit and talk business. What should we know?
The She Wellness Experience is located at Relaxing Vibrations Spa in historic Stone Mountain, GA. The Experience isn’t a place but a curated wellness service for women.
What sets me apart is the time I give my clients to really unwind we book up quickly but we give space between our clients to breathe before and after their service.
When I’m with my client, it’s truly spirit led, there is no script…I don’t know what I’m going to say to a client. As a result, my clients will get a genuine conversation about their wellness journey with me.
When I’m leading a meditation, I ask my client how their day was leading up to their appointment with me…these small things help guide me in their session. I know when my regulars have had a rough day or week and I can immediately shift to something that I didn’t plan to do to enhance the session. That is true customization.
Contact Info:
- Website: relaxingvibrationsspa.com
- Instagram: ursulafoster.lmt
- Facebook: Relaxing Vibrations Spa
- Youtube: https://youtube.com/channel/UCmqdY1FlsfHTzwIDILThiYA
- SoundCloud: https://m.soundcloud.com/discover
Image Credits
Foot massage photo taken by photographer Kimberly Freeman
