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Meet Valyncia Johnson of Images Management

Today we’d like to introduce you to Valyncia Johnson.

Valyncia, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
In 2015, I had a vision that I would operate an agency supporting athletes and entertainers. That interest has stretched to political leaders and social influencers. I also had a goal of exploring social activism. Now in 2020, I am going into my one-year anniversary in August with Images Management. In this year, I have supported brands, athletes, and influencers from idea to concept.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Some of the struggles along the way is contemplating on blazing a path or following one. As I’ve been pursuing this industry, I’ve experienced rejection that provided redirection ultimately. I couldn’t wait on an agency nor corporation to give me an opportunity, so I betted on myself. I networked and cultivated meaningful relationships that trusted me to help guide their business. I took a pay cut and went back to school for my Masters in Sports Business while working an internship, which ultimately was a dream.

Images Management – what should we know? What do you do best? What sets you apart from the competition?
Images Management is a boutique consulting and management agency located in Birmingham, Alabama. Our mission is to increase our clients’ brand visibility and the vitality of their social and community efforts. Key business strategies focus on leveraging the client’s platform through branding, public relations, strategic partnerships and experiential marketing. Clients include athletes, entertainers, political leaders, and social influencers.

We are most proud of our processes and how we’ve been able to successfully identify KPI’s. I believe what sets Images Management apart is the insights we gather through research about your brand and how to organically connect to your target audience and creatively launch your product/services. We specialize in experiential marketing and big picture ideas. Everything we create and promote for our clients will be cohesive to their brand and will contribute to their overall goal and objectives. We strive for longevity and impact through every campaign.

What is “success” or “successful” for you?
I personally define success by impact and reach. If it’s not measurable, it’s not real! I look for clear and definitive results based off the established KPI’s.

Contact Info:

Image Credit:
Jeff Austin, Bryan Dean/ Live and Lead

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