Today we’d like to introduce you to Veronica Gibson.
Veronica was raised in a household with a mother who graduated from CCS (an art school located in the heart of downtown Detroit). It was at home that she was thrown into the idea of art and design as a way to learn and escape into numerous possibilities within the industry. Later, she attended Western Michigan University, where she received her Bachelors’s in Product development. Veronica started CX branding agency in the winter of 2016. Initially intended to be a painting/illustration company until her close family and friends began to call on her expertise to design logos and other business-related materials.
Since then, the agency had grown to offer web, logo, and print design with an intense concentration on brand consulting and education. What makes CX different is our commitment to be a partner with our clients and educate every step of the way, so they feel 100% confident moving forward in their business. We aren’t a design for hire company. We are invested in the business overall. The agency also offers online courses to help those who are not yet owners of their own company to begin their journey and set the foundation for a successful venture.
Has it been a smooth road?
This journey has not been smooth at all, but it’s been worth every obstacle. Throughout my journey, I’ve had to “pivot” multiple times. From graduating from college and struggling to find a job within my desired industry, to battling with myself and confidence to show up within my community as an entrepreneur.
It wasn’t until the last two years that I started to get more involved in my career and got hired as a creative. Coming from a sales environment in college, I was sometimes pigeon-holed into a sales-based role even though I had my degree. Looking back, I can say that the skills I developed from these jobs did help me a lot with my confidence to reach out to potential clients and pitch myself appropriately. Cold calling and all of that was my life lol so now talking to a bunch of new people about the value my company provides is a walk in the park .
So let’s switch gears a bit and go into the CX Branding Agency story. Tell us more about the business.
CX is a full-service branding agency which offers everything a small business needs in order to grow and scale within their prospective industry. We offer logo, web, and print design in addition to consulting, advertising assistance, social media marketing and video production.
We specialize in helping new entrepreneurs (within their first 1-2 years of business) and I believe this is what makes us different as a whole because this is a crucial space to start working with a business owner. At this point, the client is a sponge to information and we like to educate them as we provide the services they need, so when the project is complete, they can be self-sufficient.
How do you think the industry will change over the next decade?
Over the next 5-10 years, I definitely see CX expanding more in the educational space. I’d like to get to a place where we can start impacting the youth going into their collegiate years to expose them to different careers within the creative space and to entrepreneurship.
I’d like to have a few physical offices to serve as workshop space to teach them and mentor students and local business owners so they can have a consistent resource they’re confident with.
Pricing:
- So you want to start a business course $97
- Brand consulting starting at only $100
Contact Info:
- Website: www.creatvexception.com
- Phone: (248) 571-6215
- Email: info@creatvexception.com
- Instagram: www.instagram.com/cxbrandingagency
- Facebook: www.facebook.com/Creatvexception
Image Credit:
Q11 photography
Suggest a story: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.
