Today we’d like to introduce you to Victor Walker.
Victor, please share your story with us. How did you get to where you are today?
I always enjoyed turning people on to a new artist. I started making tapes for all my friends in high school and college, putting a local and unsigned artist on the tapes with national artist. I opened my music store in Riverdale GA and I specialized in an independent artist as well as setting up a consignment program for locals in the early 2000s. I began my radio career with a now defunct station called Rnation… my show, the hip hop encounter eventually turned into a regional overnight hop video as well as a print magazine.
I later found myself forming a management company with derrick Crooms the brother of me collipark… we represented soulja boy, v.i.c, kadalack boyz, homebwoi, just to name a few. I intertwined my management career with my radio career landing an overnight gig with wrfg 89.3fm Atlanta, which I held down for over 15 years. I recently launched Ridin Durty Radio media a content creating company that introduces up and coming artist to the world via social media. We currently air a daily song battle show (the duel).
A weekly song review show (keep it or sweep it). A bit weekly podcast (the big homie show). Every other day artist interview show (Ridin Durty show). Blog show (Ridin Durty News and reviews). As well as a media base internet radio station (ride95). We also secured a partnership with gctv Roku TV to rebroadcast some of our programmings. I’ve also done a lot of a&r and consulting work for labels (grand hustle, collipark music, 300 ent).
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road has been tedious but we have persevered through consistency. The hardest part has been the realization that most music consumers don’t appreciate independent artist… they would rather wait until the world says their hot.
Ridin Durty Radio – what should we know? What do you guys do best? What sets you apart from the competition?
Ridin Durty Radio… we are a content creating company that utilizes social media to introduce a new up and coming artist to the world. We are most proud of the daily song battle show, which we host mon-Fri on Facebook Live on our Ridin Durty Radio page airing for nearly two years at 6 pm eastern standard time. We are also proud to interview first several golds and platinum artist over our companies 20-year history. A lot of labels reach out to us for their artist first interview or to help with media training.
What moment in your career do you look back most fondly on?
Winning several awards at several awards shows that recognize independent entertainment companies (s.e.a, goty,and hot block)
Contact Info:
- Website: Ridindurtyradio.com
- Phone: 7704122333
- Email: bigvicxl@gmail.com
- Instagram: Ridindurtyradio
- Facebook: ridindurtyradio1
- Twitter: Ridindurtyradio
- YouTube: ridindurtytv
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