Today we’d like to introduce you to Victoria Carlton.
Hi Victoria, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My journey began when I realized that the traditional 9-5 work model wasn’t the right fit for me. I was determined to build something unique and customized to my own needs while providing the best work product possible. My first freelance client came as a recommendation, and it turned out to be a perfect match. I was transparent about my desire for freedom and flexibility, and they understood and supported me in setting my own hours.
As I continued freelancing, I experienced a healthier work-life balance and saw the potential for consistent work and long-term relationships. I knew there were other like-minded experts in the communications industry who sought a healthy work-life mix and out of a desire to help others achieve this same lifestyle, Carlton Creative Co. was born.
Today, our agency focuses on helping small businesses and nonprofits tell their stories authentically. Our team is dedicated to understanding our client’s goals, challenges, and audiences, creating customized solutions that fit their needs and budget. At the core of our success is a team of professionals who have established a nurturing environment that upholds our values and fosters strong client relationships.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The journey to where I am today has not been without its challenges. One of the main obstacles I faced early on was the uncertainty that comes with being a freelancer. There were moments of self-doubt and concern about finding consistent work and clients who accepted working remotely.
Creating a healthy work-life balance doesn’t happen with a snap of your fingers. Striking the right balance between work and personal life was another challenge I faced at first. It took time to set boundaries and manage my own expectations. Even today, it’s something I have to work at and consciously review and improve upon.
By staying resilient and adaptive, I’ve been able to overcome these challenges and build a successful business that fosters a positive work culture, values diversity and inclusivity, and prioritizes the well-being and growth of its team members.
Thanks – so what else should our readers know about Carlton Creative Co.?
At Carlton Creative Co., we recognize the importance of collaboration, both within our team and with other teams that our clients work with. We believe that collaboration is the key to creating successful, well-rounded campaigns that reflect the unique vision and goals of each client.
Our team actively communicates and coordinates with other stakeholders involved in our clients’ projects, such as executive leadership, marketing managers, and product owners. We understand that each team brings their own expertise to the table, and by working together, we can deliver a cohesive, powerful message that resonates with our client’s target audience.
By adopting this collaborative approach, we not only achieve better outcomes but also cultivate a culture of mutual respect, ongoing learning, and constant improvement. We take pride in our ability to be flexible, receptive to new ideas, and dedicated to working harmoniously with other teams to deliver optimal results for our clients.
What quality or characteristic do you feel is most important to your success?
The most important quality that has contributed to my success is resilience. In the ever-changing world of marketing and communications, it’s crucial to adapt and grow alongside the industry, facing challenges head-on and finding solutions to keep projects moving forward.
A specific example of this resilience was when a critical client team member left during a pivotal project. Instead of letting it hinder our progress, our team stepped in to assume additional responsibilities, ensuring a smooth transition. We collaborated closely with the client to onboard and train their new team member, keeping everyone on track. This resilience has not only shaped my personal growth but also empowered Carlton Creative Co. to overcome challenges and consistently deliver outstanding results for our clients, even when obstacles are seemingly outside of our control.
Contact Info:
- Website: https://www.carltoncreative.co/
- Linkedin: https://www.linkedin.com/in/victoriavcarlton/
Image Credits
Sawyer Stromwall
