Today we’d like to introduce you to Wayne Malden.
Hi Wayne, thanks for joining us today. We’d love for you to start by introducing yourself.
I started cooking a the age of five and was taught by my grandmother to always search for flavor. After going to many BBQ locations around the city, I felt that many of them had good food but the sauce wasn’t the best. So in 2006, I started trying to create the perfect sauce. The process took from 2006 to 2010 to come up with a perfect blend of tang, sweet, smoke and heat; perfectly balanced and blended with nothing overpowering the other. Friends and mostly co workers started asking where did I get the sauce I was using. I told them I made it at home, so they asked could I make them some? So they began bringing me empty containers to fill and bring back. Everyone kept saying, this could be your retirement, so I went to the University of Georgia how to start a food business class and that’s how it all started.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It has not been a smooth road, and it’s still not a smooth road. It’s been a real grind. When you have a new product, no matter how good or amazing it is, if people don’t know about it, they won’t try it. Because So Good BBQ Sauce is not widely known and is such a small company, distributors and large retailers will not take the product. Therefore out of the 100 stores in four states that carry the product, I personally deliver to 99 of them while working a full time schedule on a regular job as well..
Alright, so let’s switch gears a bit and talk business. What should we know?
So Good Bar B Que Sauce is a unique brand. Unlike most sauces; it gluten free, with no high fructose corn syrup, it is vegan and vegetarian friendly and is amazing on any kind of meat or vegetable or any thing you decide to eat. It can be used as a marinade, a dipping sauce or a finishing sauce. It’s a perfect blend of tang, sweet, smoke and heat and it’s “so good, you don’t need no meat”.
Is there any advice you’d like to share with our readers who might just be starting out?
If you are starting out in a new venture. Do your homework. Find out all phrases that it will take to operate a business. Try to find a mentor that is successful doing what it is that you want to do, and ask for a few minutes of their time. Be dedicated. to your craft, be determined, and believe in yourself and your product.
Contact Info:
- Website: https://www.sogoodbbqsauce.com/
- Instagram: @sogoodsauce
- Facebook: @sogoodsauce
- Youtube: @sogoodsauce
Image Credits
For support and encouragement, I would like to thank my wife Malinda; my children Darin, Para, and Tamekia; My Church family, The Paradise COGIC; my Delta Air Line family to Debbie Vest of the Country Store in Jonesboro, GA, for being the first retailer in the world to carry out product and to Sid Harris, who gave us our first grocery store opportunity. And to everyone else who supports us. If I didn’t call your name; charge it to my head and not my heart.
