Today we’d like to introduce you to Yuwei Liu.
Hi Yuwei, thanks for joining us today. We’d love for you to start by introducing yourself.
As an introverted child, I found drawing to be the most enjoyable activity. For more than ten years, I’ve been passionate about art, so I pursued an art major—interior design—as an undergraduate. After graduation, my parents supported me in studying abroad, and I had to choose my major again. This time, I picked graphic design but missed my love for illustration. At that time, I didn’t think illustration could be my future career, so I chose a profession with more job prospects.
During my years of studying graphic design at SCAD, I realized that I wasn’t happy with my work and lacked confidence. However, taking illustration classes gave me a new lease on life. After finishing my first illustration class happily, I felt a sense of accomplishment and slowly realized that my confidence came from illustration. I wanted to pursue what I loved, so I chose illustration as my second major.
When I learned about the illustration industry, I had a change of heart. I believe that both traditional and digital illustrations give a unique personality to various products in different industries. I’ve created my own unique style through graphic design and illustration. By chance, I took Motion Media Design courses and discovered an inextricable link between the two majors. I decided to combine my skills and become a motion illustrator.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The only thing that makes me the struggle is a lack of confidence in myself, even though I love illustration so much for more than ten years, I always think my technical skills are not good enough. So when I had the chance to choose, I always missed it, I was always running away, always listening to other people’s opinions, catering to the so-called “best” in society. Instead of asking myself what I really want. When I started studying illustration, I found myself so happy and confident every day. I think we need to respect our inner love, if we go against our hearts and choose something we don’t love, we will resist inside and create negative emotions, which will consume our energy.
Can you tell our readers more about what you do and what you think sets you apart from others?
I am a multidisciplinary designer specializing in illustration and motion graphics. I have developed a unique illustration style that incorporates textures, bright colors, and a variety of characters to not only convey my own stories but also to help brands and companies tell their unique stories. Motion graphics have helped me achieve my goal as a visual communicator by allowing me to combine my illustrations into animations and become a more effective storyteller. I enjoy portraying natural elements such as landscapes, trees, plants, fruits, and animals, which are my favorite subjects. I like to observe even the smallest moments in life, like a quiet afternoon, where a teacup and sunlight can tell a story.
Any big plans?
I want to try something new! Although it has little to do with my current career, I’ve always been interested in handicrafts. Since I’ve chosen the path of art and creativity, I hope to never give up on my dreams and to try any bold ideas. In the future, I hope to become a business owner of an art and craft store, combining my own artistic and creative ideas to bring new life to this unique store.
Contact Info:
- Website: https://momoyuwei.com/
- Instagram: https://www.instagram.com/momoyuwei_creative/
- Linkedin: https://www.linkedin.com/in/yuwei-liu-113373213/
