Today, we’d like to introduce you to Brooke Jackson.
Hi Brooke, please kick things off for us with an introduction to yourself and your story.
In pursuit of healthier hair, I crafted my hair oil when existing products fell short. Struggling with thick textures and unpleasant scents, I aimed to create a solution that addressed these issues and promoted growth and repair. Witnessing significant results from 18 to 21, I decided to share my creation with others.
On January 1, 2021, I launched my business, making the transformative hair oil available online and named it BrookeNation Hair Growth oil. After the successful launch of my hair oil, my business quickly gained momentum. Today, my products are stocked in 38 store locations, with online orders exceeding 1000+ and expanding to 18 CITI Trend store locations. My brand has garnered attention from television networks, leading to multiple features and interviews, further amplifying its reach. To keep my audience engaged, I consistently create innovative content showcasing the benefits of my hair products.
Expanding my product line, I introduced BrookeNation shampoo and conditioner, formulated with vegan ingredients and enriched with rice water for nourishment. With much more in the pipeline, the journey of my business continues to flourish, driven by a commitment to quality and customer (aka Mane Team) satisfaction.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
While the journey has been rewarding, it hasn’t been without challenges. Securing initial recognition in a competitive market posed hurdles, and navigating the complexities of production and distribution demanded perseverance. There were trial and error moments in perfecting formulations, and building a brand from scratch required strategic marketing efforts.
Additionally, managing the surge in demand post-launch brought logistical challenges that needed swift solutions. The road to success involved overcoming obstacles, learning from setbacks, and staying resilient in industry challenges. Also, remembering why I started this was to share the world my love for hair care for men and women
Appreciate you sharing that. What else should we know about what you do?
As the founder of BrookeNation, I focus on crafting premium hair care products that deliver tangible results. Specializing in innovative formulations, I am known for creating transformative solutions that address common hair concerns while prioritizing natural ingredients and effectiveness.
I am most proud of the journey from a single homemade hair oil to a thriving business with products available in 38 store locations, online orders surpassing 1000, and partnerships with major retailers like CITI Trend. Additionally, being featured on television multiple times and receiving recognition through interviews has been incredibly fulfilling.
What sets BrookeNation apart is our commitment to quality, innovation, and customer satisfaction. We strive to exceed expectations by offering products that meet and exceed our diverse clientele’s needs. Our dedication to using vegan ingredients, incorporating rice water, and consistently creating engaging content distinguishes us in the market, making BrookeNation a trusted name in the world of hair care.
Who else deserves credit for your story?
Absolutely, the success of BrookeNation wouldn’t have been possible without the invaluable support of my parents, family, and friends. They’ve been the foundation, providing encouragement, assistance, and belief in the venture. Their unwavering support has been pivotal in overcoming challenges and celebrating milestones.
In addition to my personal network, the dedicated customers – affectionately known as the “Mane Team” – have been integral. Their feedback, loyalty, and enthusiasm have not only fueled the business but also helped create a strong community around BrookeNation. This collaboration between my support system and customers has been instrumental in shaping the success and growth of the brand.
Pricing:
- $15 BrookeNation Hair Growth Oil
- $30 BrookeNation shampoo & conditioner
- $8 BrookeNation Hair Bible
Contact Info:
- Website: https://brookenationgrowthoil.bigcartel.com/products
- Instagram: https://www.instagram.com/brookenation/reel/C3aTA_KAwaU/
- Facebook: https://www.facebook.com/share/ZavmENzBXUKMEcyk/?mibextid=WC7FNe
- Other: https://linktr.ee/brookenati0n?lt_utm_source=lt_share_link#361345812
